Lenny's Podcast: Product | Career | Growth
Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)
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- You have done 30 years of work and iteration and refinement, you're here just to tell us, here's the most important thing you need to know, and here's how to do it, based on all that time I've spent. Help us understand, what is a Bullseye customer? - Every ambitious founder wants to build a product for everybody, but it doesn't start there. Amazon started just selling books, or Facebook was just profiles for college students. So a Bullseye customer is the very specific subset of your target market who initially is most likely to adopt your product or service. - Why this of all the things that you can focus on of a startup journey. - It helps you get really deep in understanding who are those people and understanding what they need. It helps you prioritize the feedback you're getting, and it just gets everybody as a team much more aligned on what are we doing and what are we doing first? - You have this Bullseye customer sprint that your book describes. You basically give people a plan for how to figure this out in a day, which sounds like a dream. - The basic formula, the way I think about it, is five and three and one. So it's five Bullseye customers and three very simple prototypes. And then we conduct those interviews in one day while the whole team is watching and debriefing and kind of thinking about what are the key big takeaways at the end of that. - Where do you start? - So step one is. - Today, my guest is Michael Margolis. Michael has been a UX researcher at Google Ventures for almost 15 years, where he's worked with over 300 companies to help them get unstuck, who faster and build something that people want. He helped develop the design sprint method made famous by the book Sprint. And more recently wrote a book called Learn More Faster, How to Find Your Bullseye Customer and Their Perfect Product, which essentially helps you identify and refine your ideal customer profile in a single day. I've said many times on this podcast that one of the biggest mistakes founders make
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