Lenny's Podcast: Product | Career | Growth
How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)
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Most people are better at understanding the feelings and sensations that Typography and logos give us then they give themselves credit for because what we are as people are Endless absorbers of patterns and information and all this kind of stuff as we move throughout the world We don't take time to sit and digest it But it's still coming in and getting logged and so even as like a non-designer I think you can look at examples of logos where something's not quite right and be like something's not right here I just don't know how to name it But I think a good exercise is just sort of like looking at fonts that are available in the world and asking yourself What feeling does this give me? Today my guest is Jessica Hish Jessica is a design legend and it was such an honor to both have her on this podcast and also to work with her on a Refresh of my newsletter and podcast logo and brand which is launching around the same time as this episode comes out Jessica is a lettering artist specializing in typographical work for logos film books and other commercial applications Her clients include Wes Anderson the United States Postal Service Apple Nike Tiffany and company the Gap and Penguin books and our work has been featured in design and illustration Annals both in the u.s. And internationally she's helped create logos for Phil's coffee event bright and Mailchimp is a Best-selling children's book author and if you live around the Bay Area You've seen her work all over the city without knowing it in our conversation Jessica shares the process that she went through to update my logo and brand for many's letter and podcast What specific elements of a logo and brand impact how you feel about that brand? Why a good enough logo is just fine for a long time for most startups and when it makes sense to refresh your look Also, some really clever productivity tips design advice and a bunch of really fun stories Jessica is a master at what she does and I am excited to spread the Jessica Hish gospel If you enjoy this podcast, don't forget to subscribe and follow it in your favorite podcasting app or YouTube It's the best way to avoid missing future episodes and it helps the podcast tremendously with that. I bring you Jessica Hish Jessica, thank you so much for being here. Welcome to the podcast. Happy to be here I thought it'd be good to start with asking you just to describe what it is you do because you're very Atypical of the kinds of guests I have in this podcast and you also have a very unique skill set. Yes. Well, I will describe What I am most prominently known for because I'm a person who just does a lot of things But the thing that I do the most professionally is Custom typography like bespoke lettering pieces and so that translates to working for all kinds of things Sometimes it's for film and television I've done it. I've done like movie titles and things like that and and television credits and stuff Sometimes it's book covers actually a lot of times it's book covers And then a big part of my business is doing logos and logo refreshes and things like that. So basically being like the Person who knows all the things so you don't have to have that person on staff when it comes to typography This episode is brought to you by the enterprise ready conference a one-day event in San Francisco Bringing together product and engineering leaders shaping the future of enterprise SaaS The event features a curated list of speakers with direct experience building for the enterprise including leaders from open AI Vanta checker Dropbox and Canva topics included advanced identity management compliance encryption and logging Essentially a complex features that most enterprise customers require if you're a founder exact product manager or engineer Tasked with the enterprise roadmap. This conference is for you You'll get detailed insights from industry leaders that have years of experience navigating the same challenges that you face today And best of all, it's completely free since it's hosted by workOS Spots are filling up quickly make sure to request and invite at enterprise ready calm. That's enterprise ready calm I'm excited to chat with Christina Gilbert the founder of one schema whenever a longtime podcast sponsors. Hi Christina Yes, thank you for having me on Lenny. What is the latest with one schema? I know you now work with some of my favorite companies like ramp Vanta scale and watershed I heard that you just launched a new product to help product teams import CSVs from especially tricky systems like ERPs Yes, so we just launched one scheme of file feeds
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