Lenny's Podcast: Product | Career | Growth
How to get press for your product | Jason Feifer (editor in chief of Entrepreneur magazine)
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The editor, the writer, they, like I'll just say it as plainly as possible, they don't care about you. They don't care about you. They care about their reader or their listener or their viewer. That's who they care about. That's who they're serving. And if you can be of use to them in sharing the kinds of information that they are looking to serve their audience, then you can get what you want. You can't treat them like a service provider because they're not. And so you have to approach them with an understanding of what they're trying to do for their audience and how you can fit into that. Because if you don't, they are not interested in you. Today my guest is Jason Fiffer. Jason is editor-in-chief at Entrepreneur Magazine, previously an editor at Fast Company and a number of other magazines, is also an author, podcast host, keynote speaker, and startup advisor. In our conversation, we get incredibly tactical about how to get press for your product. Jason shares how to pitch a journalist, how to find the right journalist to pitch, what publications to consider, why freelance writers are more likely to write about your story, why the mission of the publication is so important in how you pitch them, plus what channels to use to reach out to journalists, how to think about your goals and what success looks like from getting press, so much more, I learned a ton from this conversation, and if you're looking to get press for your stuff, you will find so much value here. With that, I bring you Jason Fiffer after a short word from our sponsors. This episode is brought to you by Sidebar. Are you looking to land your next big career move or start your own thing? One of the most effective ways to create a big leap in your career, and something that worked really well for me a few years ago, is to create a personal board of directors. A trusted peer group where you can discuss challenges you're having, get career advice, and just kind of gut check how you're thinking about your work, your career, and your life. This has been a big trajectory changer for me, but it's hard to build this trusted group. With Sidebar, senior leaders are matched with highly vetted, private, supportive peer groups to lean on for unbiased opinions, diverse perspectives, and raw feedback. Everyone has their own zone of genius, so together we're better prepared to navigate professional pitfalls, leading to more responsibility, faster promotions, and bigger impact. Guided by world-class programming and facilitation, Sidebar enables you to get focused, tactical feedback at every step of your journey. If you're a listener of this podcast, you're likely already driven and committed to growth. A Sidebar personal board of directors is the missing piece to catalyze that journey. Why spend a decade finding your people when you can meet them at Sidebar today? Jump the growing weight list of thousands of leaders from top tech companies by visiting Sidebar.com/Lenny to learn more. That's Sidebar.com/Lenny. This episode is brought to you by Maui Nui Venison, a mission-based food company bringing the healthiest red meat on the planet directly to your door. I actually joined Maui Nui Venison earlier this year after hearing their app on the Tim Ferris podcast, and I'm excited to be spreading the message further. Not only does this company provide the most nutrient-dense and protein-dense red meat available, their operation produces the only stress-free 100% wild-harvested red meat on the market. That is the only one-of-its-kind in the world, actively managing Maui's invasive access
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