Lenny's Podcast: Product | Career | Growth
The ultimate guide to SEO | Ethan Smith (Graphite)
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I think people under-resource SEO a lot of times and over-resource ads, so if you're Zillow, you're gonna spend tens of millions of dollars on ads. Or if you're eBay, you're gonna spend tens of millions of dollars on ads. Why would you not have a really great SEO team? Like the amount of traffic you could get is probably equal to that. So if you're gonna spend $100 billion on ads, why would you spend $50,000 on SEO? That doesn't make sense. (upbeat music) - Welcome to Lenny's podcast. I'm Lenny and my goal here is to help you get better at the craft of building and growing products. I interview world-class product leaders and growth experts to learn from their hard one experiences, building and scaling today's most successful companies. Today, my guest is Ethan Smith. Ethan is possibly the smartest person on SEO you will find. Ethan has worked with companies like Masterclass, Thumbtack, Robinhood, Medium, and Honey to develop and execute their SEO strategies. One of my goals with this podcast is to give you tactical and actionable advice for how to build and grow your own product. And SEO is one of the most powerful and least understood growth levers. This episode contains more advice, tools, tactics, and guidance on how to win at SEO than anything I've ever come across and I suspect it will blow your mind. We talk about when to focus on SEO, whether you ever should. Talk about all the things you need to go right to win at SEO, when to hire, who to hire, the most useful tools, and so much more, I will now stop talking and get right into it. And with that, I bring you Ethan Smith. This episode is brought to you by CODA. CODA is an all-in-one doc that combines the best of documents, spreadsheets, and apps in one place. I actually use CODA every single day. It's my home base for organizing my newsletter writing. It's where I plan my content calendar, capture my research, and write the first drafts of each and every post. It's also where I curate my private knowledge repository for paid newsletter subscribers. And it's also how I manage the workflow
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