Lenny's Podcast: Product | Career | Growth
Using behavioral science to improve your product | Kristen Berman (Irrational Labs)
This episode appears to contain dynamically inserted ads. Transcript timestamps may be approximate.
Economic says, look, people are rational. We make decisions with no emotion. We use lots of computational energy, way the pros and cons. And obviously, that's just not true. It ignores the whole field of psychology. And so in behavioral economics, you combine the field of psychology and economics and say, look, people make decisions with lots of emotion. We are present bias. We overweight our present selves. We follow social norms. But the good news is that we do these things in predictable ways. And once you understand how and why people behave, you can start to change it. And so behavioral science and behavioral design basically uses those insights on psychology to actually apply it within real world problems. - Welcome to Lenny's podcast. I'm Lenny, and my goal here is to help you get better at the craft of building and growing products. I interview world-class product leaders and growth experts to learn from their hard-won experiences building and scaling today's most successful companies. Today, my guest is Kristin Berman. Kristin is the CEO and co-founder of Irrational Labs, where she and her team use behavioral science to help companies like Google, Airbnb, PayPal, Microsoft, Fidelity, and TikTok build better and more successful products. In our conversation, we cover a ton of real life examples of product changes that hurt her team helped craft that led to significant impact at the companies. We talk about what biases and the psychologies they find most commonly get in the way of people achieving what they want to achieve in your product, for biggest surprises and insights about human psychology and how it relates to product design. A couple of real life case studies, including our work with TikTok and the change they made in the product as a result. And so much more, I found this conversation super fascinating and super tactical, and I can't wait for you to hear it. And so with that, I bring you Kristin Berman. Hey, Ashley, head of marketing and flat file. How many B2B SAS companies would you estimate need to import CSV files from their customers? At least 40%.
Transcription truncated.