“What is it about you and your business that you have set out to say ‘I want to be remembered for this’?”
- Hollie Hoadley
8 year ago, Hollie Hoadley was an Executive Assistant with a side hustle. Today, she runs Creative Solutions, a thriving six-figure marketing agency that delivers high-performing strategies that keep her clients salivating for more!
Hollie didn’t want to create a b2b or b2c business — instead, she built a business that she considers human-to-human.
“When it comes to truly niching down to a specific market, absolutely not. I’ll never do it,” Hollie says. “When you really think about it, there’s a whole bunch of humans behind your business — and there’s a whole bunch of humans you’re trying to sell to. They have a need, you happen to have the solution. All you have to do is pair it up!”
In this episode of the Road to Seven podcast, you’ll discover:
- How Hollie moved from EA to consultant to agency owner — and the challenges she faced along the way
- The potential danger of pigeon-holing yourself too strictly (no matter what your business coach says)
- How to deal with customers who won’t pay for services delivered by your team, rather than you
About Hollie Hoadley: Over the past 7 years, Hollie has built Creative Solutions to a six-figure marketing agency by bridging the gap between strategy and fulfillment in the world of marketing. She is a dad-joke-loving, 90s hip-hop-listening, self-proclaimed hustler with a huge heart and a work ethic to match.
Highlights:
2:03 Meet Hollie Hoadley
3:15 Hollie’s journey
6:56 Follow your gut
8:15 Pigeon-holing
11:00 Human-to-human approach
13:05 Consulting to agency
17:56 Team delivery mindshift
25:37 Business-facing marketing
27:21 What she wishes she knew
Links:
Hollie Hoadley
Instagram: https://www.instagram.com/creativesolutionsHQ
Twitter: https://twitter.com/creativesolHQ
Facebook: https://www.facebook.com/creativesolutionsHQ
LinkedIn: https://www.linkedin.com/in/holliehoadley
To work with me and make your next power move, visit:
https://www.theroadtoseven.com/
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