Designing Data Governance | Lauren Maffeo | 518
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Data Governance may not sound exciting - but it's critical! It covers how your company produces, consumes, collects, and destroys data. So, with businesses generating and using more data than ever, why is this role so often forgotten? Our guest today is Lauren Maffeo, Author of "Designing Data Governance from the Ground Up" and an adjunct Lecturer of Design at The George Washington University. Lauren sets the tone for us by explaining what Data Governance is and how too much data is produced for one person or even a single team to own it all. Lauren lays out how you can create data points from subject matter experts around key areas of data your company produces or ingests, such as Sales, Marketing, and Customer Data; each of which can then have sub-sets to provide even more structure. Lauren shares why you need to understand how data works in the subject matter expert's day to day job and how data governance will help them do their job more effectively. In addition, we learn about data dictionaries and the big part they play in data governance and enablement efforts to ensure clarity is provided across domains on the exact meaning of terms that might have different meanings depending on the context. Three Key Takeaways: · The biggest challenge to doing data governance well is having a thought leadership strategy around it to get other colleagues on board. · There is too much data produced today for one person or one team to own all of it. You need to make it a collective effort across technical and non-technical roles. · You can not succeed in sales, marketing, or customer success without data.
(upbeat music) New ideas and frameworks take time to gain momentum. Just because you shout, Eureka, doesn't mean that everyone in your field adopts the idea overnight. Today, I wanna talk about the process of building momentum around an idea. And I've invited Lauren Maffayo to join me in the conversation. Lauren is the author of Designing Data Governance. That's a term you're going to hear a lot about in this podcast. And Lauren is also an adjunct lecturer in interaction design at George Washington University. In today's episode, we'll talk about building a movement. The challenge of when an idea is someone else's problem or worse yet, nobody's problem. And we'll talk about what it takes for an idea to gain traction. I'm Bill Sherman and you're listening to Leveraging Thought Leadership. Ready? Let's begin. Welcome to the show, Lauren. - Thanks so much for having me. I'm excited to be here. - So you've been doing some work in what I would describe as an emerging area of thought leadership, which is one where people may or may not have heard of themselves, even if they're in your field. So data governance, what is it? Give us the one on one quickly. - That's a great question to ask because I in tech, we often throw around terms with the assumption that or presumption that everyone should know what they are and that we're all speaking about the same thing. I see this most prominently with AI. You know, I see people talking about it and throwing the term around constantly without any awareness of what they're actually discussing and what AI truly is. And I see that with data governance as well, even amongst data practitioners. We are often not talking about the same thing, but when I talk about data governance, I'm talking about your strategy to manage the people, processes and tools that help you govern big data at scale. So if you are a senior leader in an organization and you are the chief data officer,
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