It's Barry Schwartz like you've never seen him before! On a new episode of Marketing O'Talk, our own Greg Finn is sitting down to interview the self-proclaimed search geek and  founder of RustyBrick.

In this episode, they discuss:
-How SEO became Barry's passion
-Why SEO is a difficult service to sell
-Favorite projects he's worked on with RustyBrick
-Tips for getting started in SEO reporting
-How he keeps bias out of reporting
-How Search Engine Land got its start
-Favorite SMX memories
-How Greg's interview skills stack up against Brian Williams