This week on Marketing O'Clock, we have to give Google Ads *credit*, their new promotion might convince us to stay on as Google Partners. Plus, Google Analytics 4 now lets you change your default attribution model and Microsoft Advertising is making improvements to shopping campaign reporting.  

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Intro - 00:00 

📰 Main News -    

You Can Now Change Your Google Analytics Attribution Model - 8:27 

Google Partners Program Updates - 12:47 

Microsoft Advertising Shopping Enhancements - 17:54    

🔥 Take of the Week - Julie Bacchini  18:14   

🔎 ICYMI - Chris Ridley -22:36 

⚡️ Lightning Round ⚡️  

Paid - 26:27

Organic 39:36

Social - 50:08 

⚙️ Working Hard, or Hardly Working? - 56:46 

🛠 Cool Tool - 59:14 

🧠 Must Read Marketing Article of the Week - 59:52 

🎉  Shootin’ the Heck - 1:02:43

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#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo