On this month's episode of Marketing O'Talk, Google announced new Passage-Based ranking back in October that will potentially have major ramifications on overall rankings and future content creation (hopefully for the better!). Christine "Shep" Zirnheld & Greg Finn are joined by Cindy Krum of Mobile Moxie and Casie Gilette of KoMarketing to discuss both what it means from a technical standpoint and how it may impact your content creation plans.