Must Read Marketing Article Of The Week: • How to Create Category Pages That Rank + Convert 10x Higher by Cyrus Shepard What we've got lined up for this week's main Marketing O'Clock news: • Google’s Exact Match Close Variants Expand Again • Google Search Console out of beta, adds more features • Making it easier to discover datasets • Save time with Bing's new Reporting enhancements Lightning Round Articles that you don't want to miss! • Instagram is reportedly developing a dedicated shopping app • Amazon Advertising o New Video Ad Format Gives Brands A Way To Promote Deals On Amazon • Americans are changing their relationship with Facebook • Google Wants to Kill The URL Blog: https://cypressnorth.com/marketing-oclock/google-expands-exact-match-marketing-oclock-ep34 Video: https://www.youtube.com/watch?v=w1xwEw-T5Jk