In a retail business, products are the most essential part. Product creation is what brings new things to our shelves and puts us a step ahead of the competition. In today’s episode, Catherine Langman gives us tips about product creating and being a “ProductPreneur”. Catherine users her past experience of being a “ProductPreneur” to tell us about the many techniques she has for creating a product for your business.
Bringing Business to Retail
Online Strategies for ProductPreneurs - Catherine Langman
bringing business to retail podcast episode 17 with Catherine Langman the success coach for productpreneurs. Welcome to the bringing business to retail podcast on SalenaNite.com. Stay ahead of the competition by opening your doors to business experts so you can learn, grow and be inspired. Passionate about bringing business strategies to independent retailers please welcome your host SalenaNite. Hey there and welcome back to another episode of the bringing business to retail podcast. This week has just flown by and I am really chuffed at the feedback that I'm getting from people about my free video training series and if you haven't already caught it you can find it at salenanite.com/video-training and in this series I answer the three biggest questions I wish I had had someone to ask when I first opened my retail stores and the feedback that I've been getting from those videos has just heightened something that I could see evolving throughout my years in retail. So here's the thing. There's something about retailers that means that we overlook basic business strategies. Now over the years I've also found that this problem is quite prevalent with artists and wellness practitioners. What I've learned is that most small business retailers and artists and wellness practitioners open up because they open their store because they saw a gap in the market and they were passionate about a product or a range of products and they thought that they would be able to help someone with their knowledge and their passion. Now why did you start your business? Whether it's someone selling bikes or baity goods, books or bras. I have not known yet a small business retailer that doesn't love what they do. What they don't love is once the excitement has sort of worn off and the whole opening of the business and the day-to-day it's all kind of over, that there's a whole bunch of stuff that needs to be done and I've worked out that on average most independent retailers they kind of flail along for about the first 12 maybe 24 months just kind of getting stuff done and at this point they realized that they should be doing something more. Maybe it's been in the back of their mind, maybe there's some sort of catalyst, some sort of crisis or some great big thing, some awesome thing and they realized that there's something else that they should be doing but they don't know what. They know that they're overwhelmed and they feel guilty about how many hours they have to put in to keep the business ticking along. Does this sound familiar because this was me as well and they think that at this stage the friends you should start to wane, everything should be more routine but instead they seem to be working more hours, getting more cranky, worrying more, spending less time with their family which is another reason they opened their business right for the whole work-life balance thing and you know what else I found that there are very few places that you can talk honestly about retail and I think it's because there's this fear that you'll lose business to the competition and also this fear that you'll look like you're not doing as well, that you don't actually have your crap together like the pictures that you post on Instagram. Does this sound familiar to anybody? Have you experienced this? So a few years into business I was hanging out with some people who owned businesses that were more service-based so I had a friend who was a graphic designer and one who's a property stylist and a couple of real estate agents and the conversation would often turn over to things like sales funnels and VAs and affiliate marketing and I kind of had a vague idea of what they were talking about but not really we were drinking wine it was the end of the week that was all I was really focused on so I did start to make some notes, mental notes, not real notes and I started writing all of this down into a book and I was researching in my spare time and what I found was that in other businesses in these kind of service-based businesses there are things that make up the foundation of how a business runs and unless I was mistaken that just did not exist for a small business retailer. I don't know for this because the whole business was founded on passion I think that's what the answer is so over the years I built my business up I grew it and I filled many many notebooks and I have them all still with thoughts and ideas and strategies that I could put into place and I'd often go back and and measure them and sort of write some notes on how things went and then last year a friend suggested that I should take all of that and put it into a book and I thought that was a great idea so I started writing it I'd always fancied myself a bit of an author except I'm not really that greater writer but what I felt was there it kind of it was more than a book and it needed to be more hands-on more ways to work through to find the answers like in a book you read it but no one kind of says you know this is the step-by-step process to get the answer so I started creating these worksheets and calculators and eventually the boutique Academy was created now if you've been listening to the podcast regularly I've been talking about this course since the beginning probably since the first episode because it has taken many months for this to become what it is in fact it's taken quite close to a year and that is the first-ever business course designed specifically for retailers now I'm just quickly going to let you know what the course covers before we jump into today's episode on the podcast now if you want some more information you can head on over either to Selena night dot com and you'll see a link there or you can go to the boat chikacademy.com both of those will work for you so what is it what is this thing that I keep talking about there are seven core modules and a bonus module each module has a theme with three to six lessons so they're video lessons and you can watch them at your own pace and then there's worksheets that go with each video and in the first module we get back to basics with some number crunching you'll develop what I like to call your foundation figures and you'll understand all these numbers that you really should know in your retail store I've put this module first because so many business owners are afraid of numbers or do you know what they just don't get what they are like they might have a bookkeeper but there's a bunch of stuff there if there's five there's five things you should truly know about your business and I go over them in these videos and these will actually give you a complete appreciation of the overall view of your business and I promise you they're really easy in the second module you'll discover the three most important components of your business your brand your customer and you and how they all work together to actually be your store module three is biggie I've kind of jammed a bunch in here because because I really needed to I didn't want it to be more than eight modules you'll walk through how to create a store that your customer loves to streamline your systems and to tackle your tech and in module four which may well be the most important module because I don't want to have favorites but this is the one you kind of have to nail maybe it's as important as the numbers is the secret to creating an A team in your business now that this one is where I walk you through my proven strategy and ways to get the people who will roll over and play dead for you like these people will do anything to work for you in your business I don't know where the play dead thing came from but they will do everything for you now in module five your create and perfect your customer experience in module six you'll learn all about the trick of cash flow and inventory and in fact that is one that people talk about all the time they just can't seem to get their handle on cash flow now if you have that constant feeling of overwhelmingness then module seven module seven will turn you into a productivity all-star and my final bonus module which I kind of debated on whether to put in but then I thought I can't leave you with just all this information and then not what to do with it so I created a bonus module which teaches you how to take everything that you've learned and maximize all the work that you've put in to keep your customers happy now of course that's just a quick overview and if you would like to know more don't forget you can visit either the website at Selena night calm or the boutique academy calm now on to today's episode the gorgeous and delightful Catherine Langman is going to let us in on what it takes to be a product prener and I'll let her tell you what a product prener is if you can't guess and I know a lot of retailers actually dabble in this on the side and it's a great way to actually increase your profit margins so even if you don't think you're a product prener I think you'll get a lot of information out of today's episode because Kath also details some strategies on how you can actually maximize your online selling so if you aren't at that stage yet it's really good to have this stuff in the back of your mind when you're going to sort of plan your strategy to move forward or if you're already in the online space or dabbling in the Nurship section then Kath has a load of information so let's dive headfirst into today's episode with Catherine Langman the success coach for product printers hi there and welcome back to the bringing business to retail podcast I am super excited to have today's guest Catherine Langman on because she teaches product creators how to sell more online and let's be honest we could all do more sales online so welcome Kath hello so this is this is really interesting teaching product creators how to sell more online how do we do it like tell me tell me or tell me and the audience what it is you do okay so I guess I am bringing my past experience which was in designing and creating and commercializing a product that I invented and selling that online I also sold it through retailers but largely I sold it online both in Australia and internationally and I did that over seven years and I became quite good at it and I often got asked by other business owners you know trying to do something similar to me how I was doing what I was doing so you know sometimes when something comes quite naturally to you it can be quite hard to articulate exactly what it is and pass that on in a little nugget of information but that is what I am endeavoring to do so I guess my first question would be do you have to be a creative or a designer to do this like because you're a product creator often that often product creation comes because of a need that you've identified or a problem that you had it doesn't necessarily mean that you're a creative or a designer because often you can outsource the design part and as a retailer you've often opened up a store because you felt that there was a niche there so do you have to be a creative in order to do this to work with you and no not necessarily at all I think you know the key for someone who is going to be or is already being successful in you know creating a business around a product that they've invented is more because you know you're a bit of a visionary and you can see an opportunity you can see a gap in the market you can see a solution that is missing to a need or a desire so you know if you've got those big ideas you can certainly put people in place who can make that happen you know whether it's you know an industrial designer to help you you know get the blueprint for your product or manufacturers to create to actually make it designers to make it look pretty and all of that sort of stuff so yeah you don't have to be all of those things in one person not at all and you've got a name for these people I did make up a word I called I call that all product preneurs okay so I guess my first question for product preneurs would be you can have a product and you can have a brand so what is the difference between a business and a brand or a product in a brand well I guess the product is the physical item or you know if it's an information product it would be the file that you might download off the internet a business is to me that's the transactional side of things and then on the brand side my belief is that the brand you well the whole brand experiences what makes what it makes the customer feel or how the customer feels when they are experiencing your product or your business so then there's a difference between like having a logo or a brand name and the I guess the persona behind the brand would you say that's correct yeah look I think all of those elements certainly come into it but you know it's only you know so you know you might on on the business owning side you might have your left brain strategy about you know what personality you want your brand to have and how you might deliver that in terms of visually with your logo or your imagery or with your wording or with your staff or with the way that your shop looks or anything like that but then ultimately the brand is how the customer experiences and so you know you really need to to sort of be able to get yourself into your customer's mind mindset and look at it from their point of view and really see it and feel it the way that they do before you know whether you're actually being successful so it sounds like what you're saying is there's a direct relationship between a great brand and a great customer experience absolutely so to me a custom experience really means the sum of all the experiences that a customer has with a business over the course of their relationship so you know that that really starts from the first time somebody comes across your brand whether that is you know simply a logo in an advert online somewhere or walking past your shop window or a telephone call or you know however they might first come across I think it's a little bit like dating even you know you make a first impression but do you follow through with the good which is which is really quite quite interesting because on one hand you wonder you know you hear all these people saying don't get hung up in the brand name and don't get hung up in the logo or what colors you can tweak all those things later are you saying that you should worry about all those things first look you know there's there's a lot of psychology involved in all these different things so you know with when you talk about colors that you might use in your logo certainly there's a whole lot of color psychology that you can delve into to you know really attempt to come across in the way that you you're endeavoring to you know this is why I guess you know you see big companies like Coca-Cola with the bright red and it's you know it's very it's a very powerful color and it invokes certain feelings and then you know so Coca-Cola like it doesn't really work in green for instance you've got a green piece in green you've got you know Starbucks is in green so you know they really does all come into it but yeah I mean you don't want to sort of gets all bogged down in in one little detail and then completely forget the customer's point of view so I guess what I'm hearing you say is don't procrastinate on that stuff in an endeavor to not actually release your product absolutely no so you you've actually worked for some really big brands tell us about those experiences I have so in a previous Korea pre-business owning I worked in a big design brand design and digital design agency and I worked with some you know mostly big blue chip corporate and government clients so I had clients like Deloitte's I did actually do a bit of Coca-Cola work but that was more point of sale communications type stuff not their branding at all because I don't think they would really outsourced that to a Sydney design studio but yeah so Deloitte I had British American tobacco which was kind of depressing I think that might have been the straw that broke the cameras back for that particular career yeah and I've done you know lots of work for government clients as well most recently I was working with an infrastructure Australia which was quite interesting so yeah and Microsoft as well yes I did work on Microsoft in their small business area which was quite relevant to my experience too great that's so you've got a lot of background here let's move on to we're talking about teaching product creators how to sell more online where do we start so we've got obviously the product absolutely so and we're not getting bogged sorry and we're just talking over the top of you and we're not getting bogged down in all the color psychology you know that kind of stuff no yeah are we make a decision and we move on okay so what is the process to selling more online give us some insight into where we could be going wrong or what we could be doing better sure okay so for me I do like to start with a bit of actual empirical research with your websites users which ideally would be your ideal customers or your existing customers if you already have a website and you're already selling so I do like to do a bit of research and really find out how your ideal customers need to be able to use your website in order to achieve their goal which we hope is buying a product so that we can really understand the decision-making framework that our ideal customers go through because I think you know everybody really really really would love their customers to just come to their website and buy straight away but I can tell you now that really doesn't happen or it happens very very rarely so so what are the reasons why people wouldn't buy straight away so you know I think most people and about most products really need to go through some kind of information gathering process and then decision-making process and you know so it's a good idea really to find out the the framework for that information gathering and decision-making that your ideal customer will go through so you know find out what where do they look to find you know for solutions to whatever problem it is that they're on the you know on the lookout for it may not always be on your website it may be in social media it may be by Google it may be you know in various other places so where do they look and what information are they looking forward do they are they influenced mostly by personal references testimonials that sort of thing so you know what you so if you can map out a bit of this decision-making journey that a customer might go through then you can really optimize your website and design your website with the sort of navigation and the content really brought to the fore that your ideal customer is going to need so you can basically walk them through that decision-making process really easily rather than forcing your customers to search all over your website and then you know maybe eventually get put off because they can't find what they need so if you have a product that you think relies heavily on like you were saying testimonials or word of mouth or referrals are you saying that you should make sure that on the like the product page that those reviews for example you can put reviews of the product in do you think that would make a decision on how people choose to buy the product is that well you know I think if you have discovered from researching and surveying your ideal customers that that is a hugely important factor then absolutely you need to put those things front and foremost so that they can and and you know in a way that is meaningful so you know you can't just be like a few words and then one person's first name because that could easily be just made up so that you know I think this is where social proof comes in you know so you sell on your website but you have links to social media where your real customers are posting positive comments about your product okay for those people who are just starting out and are new to all of this what what way do you go about surveying your customers what are some examples so I so I have actually recently been going through a new startup with my sister who's creating a business around a product that she's designed in making so it's quite fresh and really you know for starting out especially if you don't have a massive big budget you need you do need to make a few assumptions about the kind of person that you're that you believe is your ideal customer and you know potentially they might be similar to you know friends or family so you can either make some assumptions or ask people like that in person and then you know have a go at creating your website but then get those people to test it and watch them do it because it's quite different to ask somebody to you know review your website and give you some feedback and then it's a different matter if you actually sit there and watch them do it because often you know they might struggle over certain things or have questions or or you know they might have distractions in wherever they're you know looking at whether they're looking on your phone or on desktop or whatever you know you can have a look and see the way that somebody's using your website and whether they're actually going through and looking at the things that you thought they would be Wow there is actually a really good service I don't know if you've ever heard of it it's called PIC P-W-E-K and they do like five-minute user testing on your website I don't know how relevant that's going to be because what you're talking about is having an actual customer and these are not actually actual customers there's look that you know I'm sure that user testing services like that which I have come across are probably useful in some things in terms of you know intuitiveness of your navigation or whether there are any breaks in the links or anything like that but it's quite you know I think it's quite important to have an ideal customer or an existing customer look at it because you know what works for one person or is interesting to one person is going to be completely different to somebody else for example you know having some 21-year-old bloke in one country having a look at a product website that is designed for new mums or mature women for example in another country is going to be completely pointless you know the product itself and the information won't mean anything to them and that I think that's a perfect example of highlighting actually finding someone who could use or want your product or service and actually seeing what it is they like and they don't like and I guess you could you could offer an incentive to an existing cost a couple of existing customers for sure to do that that would be a great place to start yeah all right so we have asked our customers what it is they like and don't like about our website and we've gone off and tweaked that absolutely what's next so then you really need to be able to start collecting a list because it doesn't really matter what you sell on the Internet if you are online and you're trying to make money online whether it's with an information product or a service or a product you ain't got a business if you don't have a list of emails and a list of contacts that you are growing and obviously we want a list of contacts who are fitting our profile of an ideal customer so the other thing that I really like to be able to ask when I'm surveying existing or potential ideal customers is what is what is it that they that's their biggest pain point or desire in relation to the thing that you're selling because you know you really need to know in your customers own terms in the words that they use what that is it may be that the thing that you are selling is a way of solving that that is different to what they think they want you know your customer will tell you what they think they want and then you're going to give them what they need but if you can word a some kind of a special offer on your website in a way that really appeals to that deepest desire then you know perhaps you might for example if you've got a product it may be some kind of a special offer on the product or if you have an information product it would be more likely to be a free giveaway of some valuable information then you know you're incentivizing in a highly integrity you know a lot of integrity you're not ripping people off here at all you know we don't believe in that do we no we don't we're incentivizing these potential customers to give us their email address so if you're getting somebody at that first visit and they think oh this company looks like they know me it looks like they know what I really need and what I really want so I'm gonna sign up for this special offer and so you know you're capturing them at the start of that decision-making journey that we're going to take them through I think I think that might have to be a click to tweet I'll have to go back and listen but it was something like you ain't got a business if you ain't got a business and it is important you see so many of these websites where you go there and you get a pop-up that says sign up to my newsletter and you think that's pointless well what do I get out of that like yeah okay you're going to send me an email and maybe I'll be alerted if there's any specials but what if I'm not interested in your specials I when I get quite annoyed actually with all you know this proliferation of pop-ups with completely meaningless and irrelevant offers I mean who signs up for a newsletter these days someone who's new to the internet I think my grandmother and doesn't get 52 you know thousand emails every week right people try to sell them stuff so okay so the website first and now we're going to try and create our own list because you own that list right it's not like social media yeah no one can take that away from you once you've got it exactly but really if you want if you want to create a meaningful list you know a list that's going to be of value to your business you really need to be attracting your ideal customers to sign up to that list so if your incentive for that sign-up is not relevant to your customer at the start of their customer journey their decision making journey to buying your product it really you know it absolutely has to relate to what you are doing and what you are selling so back to back to your 21-year-old he's the guy in Germany yeah he might he might want a download of 10 super cool hips to hairstyle exactly where it but he doesn't want what I'm going to what happens when you go through medical exactly exactly so you know when you are initially surveying your customers you can find out what it is that is really important to them and you can turn that little nugget of information into your special offer that is incentivizing people to sign up and you know I don't want to hear none of this you know give me your email and I'll give you 25% off your first order is because you know if you're getting people to your website and they're learning about your product for the first time they don't know about your product yet so they don't know if they want 25% off they might but and you know you'll convert some sales but realistically if you want to create a really great customer experience and develop a relationship with these customers who are going to go on to become you know raving fans and repeat purchases and tell all their family and friends you're not gonna do that with just a percent off as that first offer it's got to be something that really relates to it really relates to that perfect after you know what is your ideal customers perfect after and speak to that speak to their desired end result and this is what we're here talking about today how to build a relationship a great customer experience and a great brand and you can only do that if you're actually listening to what they're saying absolutely it's got to be a conversation okay so have the website we've got the list going we've created some things that we think are going to be quite useful for our target market what's next so next if you are someone like me who in my business I had a very small team and I also had a family and a life and I didn't want to spend 24 hours a day working in my business and I couldn't afford to you know hire a ginormous team you need to have some tools in place to help you some tech tools I'm talking about I'm not actually I'm not we love to tell us about the I'm not really a techie person but you know there's so many things out there available now that are very easy to use for people who are more comfortable with the content rather than the code so what what is becoming you know a bit of a hot thing these days is email automation or marketing automation or sales automation it's all the same thing really but it is using a piece of software that allows you to map out some email campaigns that gets delivered to your customers over time and it's not just a series of emails necessarily so you know for example you might collect this customer's email address when they first visit your website and for sure you will email them back with their special offer and then potentially a series of emails after that but what what if you can actually trigger different content to be delivered to different customers based on where they are in along their decision-making journey so for example you know you've got the start of the journey which is when they subscribe to your your incentive at the start and then you know it may continue along right through to the end when they actually buy you know you could what's an example that I can give somebody might contact you through your contact us and have a question about you know a particular product so you can have a campaign set up in your piece of your piece of software that will respond with a you know I've received your reply and I'm going to call you back within such and such time frame so rather than having to pay a receptionist to do that for you you've got your your tech tool set up and it's ready to do that somebody might buy one product they might go through and go oh yeah I really like that small item there I'm going to buy that yet you know that if they like that they will also like XYZ other products or they might have more success using the item that they've purchased if they also buy something else that works well with it so you can have triggers set up in your website so if you buy this product you're going to get a certain campaign that might help educate the customer on how to use that and then make some suggestions on other things that they might enjoy using as well and then it'll be a different campaign that gets delivered if they buy something else and so how do you set that up you just kind of alluded to you have that set up on the website is that more of an email client or is it in your website you show if you've got if you are selling a product online you you're going to need to make sure that your website talks to your this sales automation program so for me I use one called Infusionsoft and essentially you you know you need to make sure that the two the two things are talking to each other like I said I'm not a tech person so I can't go into I can't tell you in great detail how to make that happen but if you're on something like a magento shopping cart it's quite easy to get the two talking to each other so then what happens is if somebody is on your website and they buy a product your website tells Infusionsoft or whatever sales automation program you're using that that's happened and Infusionsoft will kickstart the campaign so that the email campaigns live in one program separate from your website but the two talk to each other yeah you can do very similar things in in programs like mail chimp and on-trip port yeah once you've set those up you set a trigger and once that trigger comes through that client is delivering the content that you've already written over a certain period of time so you can you could you could have an email that goes out once a day or once a week that's right and I think the great thing you said something that made me think about this was one of the things you could use this for would be is if someone bought a product and then you could deliver like a series of how to use that product or how to get the most out of that product and in those emails you were saying you know maybe they would get more success if they bought this other product that went with it yeah so you could deliver the series of emails that say this is how you use it and on the second or third email you could say our customers actually had a lot of really good experiences the feedback that we've got was when you use it with this with a link to buy the product you may get better results so you're actually selling to them but in a way that's helpful is providing information yeah that's right and you know when you when you are setting up these kinds of campaigns you can include things like videos so you know whether if it is a product you know if you've invented a product that requires demonstrating how to use it you know it's a great idea to include some videos to you know deliver that instruction and that education and that's a perfect opportunity for showing other products and how they work together as well and that and that's kind of the key isn't it to creating the great user experience that makes them remember your great brand yeah absolutely because you're only going to be sending content content to your customers that is meaningful to their their needs and desires and their preferences and their interests the key I guess the key here that you're saying is don't just send him a whole bunch of emails saying oh if you like that by these no I think we all get we all see them we all get them all the time you know I mean you can certainly include those kind of calls to action in your shopping cart before somebody's actually checked out you know Amazon does that very well but yeah I think that you'll switch people off very quickly if you start sending them emails over time like that okay so there are three big things the website the list and automating for a great experience do you have any other quick tips or tricks that we should know about when we are creating more sales online with our products sure look you know I think as a product printer you have to you know I think it you'll end up developing a bit of a community of your hopefully you are working towards developing a bit of a community and hopefully some raving fans for your products and to to really harness that kind of momentum and energy you know social media is a perfect place to do that so yeah you know I really think that it's it's important to to develop that community of interested and passionate customers who you know they go beyond being customers and they really do talk highly about your brand and your product to their family and friends so you know keeping keeping involved in that on social media is really important and then developing some strategies to actually drive that traffic back to your website it's having somebody tell you about a product it just gives an instant credibility doesn't it like you always don't even bother asking I remember yeah I'm just gonna take this quick example is I remember I was with a friend and I said I needed to buy some red lipstick and she said darling you just need to go to the store and buy Dior 99 don't even look at the color just buy and it was in that kind of voice to you and so I went down to the department store and I said to the lady I need down Dior 99 and she looked at me and she said are you sure about that like yeah yeah I'm sure about that and it's a beautiful red lipstick and I love it to death and if you have a look at my website I am always wearing that because I love it but I would never have bought it if she hadn't have told me so it's someone you trust doesn't it is and and she wears red lips all the time so she was like the red lipstick queen so I was not going to doubt anything that she said but it just you know I went out and spent $50 on the lipstick which is way more than I would have spent without even looking at it based on the recommendation so it has so much credibility and building that up just makes such a difference yeah and you know you can actually use your sales automation tool to help gather those kinds of testimonials as well so you know it is hugely important to you know well aside from the fact that you know it can be very influential in making sales it's also really important to find out how your customers are enjoying your products so it's a great way to get feedback as well thank you so much for all of this information if we would like to know more about you where can we find you so I I've got a new little home on the internet now it's Catherine Langman.com so rather than me spelling that out perhaps you can put a link and lastly when I remember I love to finish off with the question what makes you go wow when you walk into a retail store it has to it has to have a look something that completely turns me off is walking in and the music is way too loud and the lights are way too bright and the salespeople are really really pushy I love to walk into a really beautifully designed shop so you know if I'm walking into a new shop that I've never been into before usually it's because the window dressing is really really beautiful and the products that are you know just design you know the display is just gorgeous but yeah walking into a really really really beautiful stores is the thing that makes me go well it's funny we get some really great answers and windows often pop up but so does lighting and I think people forget about lighting so much when they actually design their stores but I think that might be a story for another podcast I thank you so much for being on the show if you want to find out any more about Catherine you can go over to Catherine Langman.com and we'll pop a link in the show notes thanks very much thank you thanks Selena I hope you enjoyed this week's episode of the bringing business to retail podcast you can find all of the show notes over at Selena night.com if you found something that you heard today particularly useful I'd love it if you could leave me a review on iTunes or Stitcher and of course feel free to share this episode with someone that you think could benefit by listening to it want more retail big strategies you can watch the bringing business to retail TV show where each week I'll answer a question or provide you with a simple actionable retail big strategy that you can implement in your business right away if you have a question or a guess I'd love to hear from you drop my team and email at podcast@celinenight.com and I'll see you on the next episode have a great week [MUSIC PLAYING]