Bringing Business to Retail Podcast, episode 12, with Belinda Weaver from Copyright Matters. Welcome to the Bringing Business to Retail Podcast on selenenight.com. Stay ahead of the competition by opening your doors to business experts so you can learn, grow and be inspired. Passionate about bringing business strategies to independent retailers. Please welcome your host, Selena Knight. Welcome back to this week's episode of the Bringing Business to Retail Podcast. If you're a regular listener, you might have realized that we've been absent for a little while due to me losing my voice on several occasions. But never fear, the podcast is back in action. I recorded a bunch of episodes and I've got some super cool guests coming on. I'm so excited to have you listen to them. And I've also been frantically working on two new projects. Or one project is an existing project, the Boutique Academy, which launches in a couple of weeks time. And in fact, by the time you listen to this, it's probably only a week or two left to go. It's the first ever business course for retailers. And you can find out a bunch more about it at www.theboutiqueacademy.com. And the other project I've been working on is the Bringing Business to Retail TV Show. So each week, I answer some really cool questions or give you a retail biz strategy in a little bite-sized chunk, usually about five minutes. Simple, easy, actionable strategies that you can implement in your business straight away. You can hear that if you subscribe to the podcast or you can have a look at it over on selenenight.com. And if you click on the front page, you'll see the latest episode of the Bringing Business to Retail TV Show on there. Now, if you have ever wondered how the bloody hell you keep those Google gods happy, and what SEO looks like, sounds like, is, and how as a retailer you actually make that work for you, you're going to love today's guest. I've got Belinda Weaver. She is the master wordsmith from copyright matters. And she's going to tell us all about SEO and how as a retailer, we can make it work to our advantage. So let's jump on in. Hi there, and welcome back to the Bringing Business to Retail podcast. On today's show, I've got Belinda Weaver from Copyright Matters. Now, before I get started and we talk about what she does, I found this little section on her blog, Things You Don't Know About Me. And there's loads of cool things that I'll actually put a link into the show notes. But I think the best one was, I used to go to Johnny Young's talent school and performing Brisbane's Queen Street Mall during the holidays with jazz hands, of course. Now, for those who aren't Australian, Johnny Young, the famous singer, had a show called Young Talent Time. And that was where Danny Minogue and Tina Arena, which were probably the two biggest people, came out of. And, of course, that then went on to sport a whole bunch of sort of dance type schools. So, being the very prestigious Johnny Young talent school, I'm quite sad that we don't have Belinda on video today because one of the other things she says is, she just stipulates wildly. So, hopefully you can hear it in her voice. So, welcome to the show today, Belinda. Thanks very much for having me, Selena. And I can't believe you picked out that detail from the page. I was drawn to that. I'm not sure if I was, I was thinking before, how did I ever actually first meet you? Because I've never met you in real life. We're kind of online friends. And I can't actually remember how we met, but I was wondering if it was because I was drawn to you because of the red hair, because since I've had my daughter, she's got bright red hair. So, of course, now I have this natural affinity for anybody who has red hair. Yeah, you're in the club. You are. By default, I gave birth to one. That's exactly right. Exactly right. But thanks for having me. It's great to be here. Okay. So, we're supposed to be talking about copywriting. So, tell us a little bit about what you do. Well, my business is called Copyright Matters, as you said. And right now, I predominantly help people become copywriters, or become better copywriters. So, I do that through a number of copywriting courses. I also offer copywriting coaching, and I have stacks of free content about copywriting on my website. And the reason I'm now offering courses is it's come from a place of lots of years as a copywriter. So, I offered copywriting services, SEO copywriting, marketing copywriting. And before that, I was a marketer. So, I've got this kind of marketing and copywriting really, really ingrained in my career. And I'm now trying to help other people improve the way they communicate online and offline through their copywriting. Okay. So, just in case there are people out there who don't know exactly what copywriting is, just one phrase, one paragraph about what copywriting is. And, I mean, that's a really good step back, because I often just assume that everyone knows what I'm talking about. So, copy is the marketing jargon for the words you use to promote your business. So, copywriting is the process of writing copy, marketing copy. So, they're the words you use in your ads and your brochures on your website. Copy is in billboards. You know, from the smallest to the largest piece of marketing, the wording is the copy. Okay. So, why is copywriting important? Why can't I just get onto my PC in Word and write, "Hey, stay all 20% off, church?" Well, I mean, I guess it's the same reason that you can't design your brochures in Word. You know, there's a lot of psychology behind how people respond to messages and colors and designs and all the things that marketers spend millions of dollars, you know, in these massive companies trying to figure out. So, the craft of copywriting is the craft of understanding who you're trying to get a message to and really digging into the best way to make that message hit home and how to get people to respond. Because good copywriting is all about creating an action. So, you have to understand the motives behind why people are making decisions so you can push their buttons in a way that will get them to behave in a way that you want them to. It's funny you should say that because the last couple of interviews that I've just recorded, it's just been this recurring theme that you need to know who you're talking to. Absolutely, absolutely. And, you know, it's more and more where, as marketers, we have to niche down to different audiences. And when I say niche down, what I mean is we can't just kind of spray a message out to the general population. We have to understand that our target audience might actually contain a few different segments or a few different types of people. And more and more, we actually have to create customized messages for those different audiences. And a lot of the online tools we have really, really help us do that. But it's all about taking the time to really dig into the people that you're trying to reach and understanding them quite intimately. So, I think now we just get everybody away and they're never going to open up Word and write 20% off shirts ever again. I guess my first question would be apart from writing 20% off shirts, what do retailers get wrong about copywriting? And I don't even think we get it wrong. What do we just not know apart from now we know that we need to know who we're talking to and we need to have an action? This is a big question, not because there's a lot of things that people get wrong, but it's not just for retailers. I think a lot of business owners, they firstly don't necessarily take the time to really understand their audience. But they also don't understand themselves. So, what copywriting can do is connect a business to an audience. When I used to write copy for clients all the time, I would ask very big questions in my copywriting brief. Tell me about your brand, what's the personality of your brand? Tell me the brand in three words, what tone of voice does your marketing have? Why and how are you unique? So, these are really big questions that you must be able to answer if you then want to try and tailor your messages to the right audiences. One thing that I see recurring that is headlines, I mean every piece of marketing, one of my little mantras is every piece of marketing has a headline and a call to action. I call them the bookends of marketing. So, you have to have a call to action, which is something you just mentioned, and a lot of people don't do that because they feel they've put all the information on the page. It seems obvious that you want someone to call you or order something, but it's not obvious. It's like what you just said back at the beginning. Because you're so ingrained in it, you just assume that everyone knows what copywriting is. And I guess as a retailer you're like, here I am telling you about how fantastic this product is. Can't you see how fantastic this product is for you? Yeah, that's exactly right. So, you really have to make sure you tell people what it is you want them to do. Then at the other end of scale is the headline, and the reason the headline for every page and every piece of marketing, so that's every page of a brochure and every page on the website and every product, the headline is usually the first thing people see, because your eyes, everyone's eyes naturally go top left. So, the headline and the first sentence on a page really have to work really, really hard. And so I often see headlines are just kind of slapped up there, and they don't really consider just how, you know, what kind of impression that they need to make. And then probably the third thing, which is goes in the middle, so we talked about the headline, we talked about the call to action, goes in the middle, is rather than just talking about how awesome your product is, you've got to talk about how awesome your product is. You've got to talk about how awesome it will make customers feel. How will their life be better because of that product? And generally speaking in the copywriting industry, we talk about, you know, talk about benefits and not features. Now, features is what something does or has. A benefit is how that impacts me. How does it make my life better? And you usually have to have both of those things, but having the benefits is really, really important. And I think people get so bogged down in the width and the size and the color and the shipping options and all that kind of stuff that they forget to tell me why I actually need this thing. So I know you've got a great cheat sheet that you can download, which has all the different words that... Yes. What's it called? How are those? How are those? How are words? Yeah. Yeah. I use Discover a lot now, and imagine. Imagine is my favorite one. I will just interject there. Another really strong word is because. So when you give someone a reason to make a decision, it's incredibly powerful. The reason doesn't actually even have to be that good. And, you know, if you include a link to the post about the power words, I actually explained a study that was done, which was all that cue jumping. But basically when people said, "I need to get in the cue because insert whatever reason," you know, they always got in the cue. So when you can use things like because in your copywriting and words like imagine as well, you're letting people, you know, imagine themselves in this lovely dream skate that you've painted for them. And then you're giving them a reason why they need to take the next action. So back to the headline. Let's go back to the headline. Yeah. How do I write a good headline? Ah, I just say, because I really don't enjoy writing headlines. It's probably one of my least favorite copywriting tasks because it can be really time consuming. Sometimes you write a really great headline and it could be for your blog or the opening page or your brochure or your website page, as I said. You could just write the first one. You go, "That's really good." I think what's important is to actually brainstorm some headlines. There are loads of headline formulas that you can use. And what I do as a headline writing process is I have a swipe file full of headlines. And basically there are just lots of different headline formulas and I just try and write as many different headlines as possible. And, you know, 70 to 80% of them are rubbish. But, you know, the more you write, and this is the same with coming up with creative ideas, the more you write, the better your ideas get. So I, you know, just write heaps and heaps of headlines, try and think of different power words, try and imagine different benefits, all that kind of stuff, and then start whittling them down. I think, you know, if you have a lot to choose from, you'll get a better result in the end. And now in terms of choosing the right formula, that really depends on the kind of marketing piece, you know, how two formulas work really well in blogs and list formulas, you know, like 10 ways to do whatever. They work really well in blogs because blogs are usually about educating and helping. But things like discover opening up is the first word in the headline is often really good in retail because you're saying discover how our new breakthrough, our new product will help you, you know, be amazing. That's not a good headline, by the way, but you can see what I mean, you know, you often have to lead with a very strong, strong word. I like to, after I've written all my formulas, my headline formulas, I like to test them by saying, could this headline I've written apply to another product or another industry? And if it could, I try and make it more specific. And then I also ask myself, have I mentioned a big benefit or a big promise, something that will get someone's attention? And if I haven't, then it's probably a bit too vague and bland. So that's when your power words can come in as well. So, you know, start with a strong word, include a big promise or a big benefit and make sure it's specific. It can't be applied to another business or product. You all heard, Belinda, give you permission to write 10 or 20 headlines if that's what it takes to actually get the right one. You don't have to just do one and go, that's the one that I have to go with just because it came out first. Yeah, that's exactly right. And just to make that the more you write, the better they will get. So does that, does the same thing apply when it comes to say a subject line for your newsletter that you're sending it? Absolutely. So what I do with subject lines, I write them in the same, I follow the same process as a headline, but then, you know, often with headlines you're constricted by space as well and subject lines are very much like that. What I have is a little subject line swipe file. So when I get an email, you know, because I'm sure like your listeners and usually, you know, you subscribe to lots of stuff, always getting loads of emails. So when I see an email with a really cool subject line that makes me want to open the email, I actually put it in a, in a separate folder. Oh, I did that too. So when I'm trying to write a subject line for an email, I think what is one single thing I want people to know, like what's the hook that will get someone to open this email? What's the big benefit? What's the big promise? And then I look at maybe nifty ways of writing it. So it will stand out in the email thread. And things I like to do is put words in square brackets like newsletter in square brackets or warning in square brackets or, you know, news or something like that. There's a lot of different ways. I think MailChimp actually have some really great statistics on words that will get emails opened. So that's kind of worth having, it's worth having a look into. But I try and think about how the email will be presented in the inbox and just try and use some, maybe some nice formatting to help break the eye as you skim down. Okay, so now that we're talking about online, can you give us a little bit more information? You said right at the beginning that you talked about SEO copywriting. First of all, if you can tell us what it is, because a lot of people will just be, I reckon a lot of people just smile and nod when these words like SEO and SM for social media and things like that come up because they don't want to feel like it is. And they're like, oh yeah, I've heard that, I've heard that, yep, smile and nod, yep. What the bloody hell are they talking about? I mean, there's a lot of crazy acronyms in anything to do with technology. I remember the first time someone said, oh, gee, do much SEM marketing, which is search engine marketing. I had no idea what they were talking about. And I just remember, yeah, that sort of, you know, you got goes a bit funny and you're like, ah, not really. I had no idea what you're talking about. You did shake the head, which was kind of a little bit up and down and a little bit sideways sort of a rounding circle. Yeah. And I got myself to do a full-blooded body blush, which I tend to do quite often as well because I was like, I don't, I don't know what that meant. And so there's always new acronyms coming out. So SEO is search engine optimization. And when we're talking about SEO, we're talking about manipulating the content we put online in such a way that it's understandable to search engines. And the goal of doing that is so that search engines match our content up with search queries that have been put in to Google. I mean, I use, I say Google, but there's apparently other search engines being Yahoo. I don't know. I've never met anyone that uses those, but they think the Google Gonses I like to call them. Yeah, that's exactly right. So we're talking about making sure the content and our actions online can be interpreted clearly by search engines and that we look good to them so that they will match us up with queries being typed in. So then that's when we talk about SEO copywriting, we're really just focusing on the content. So we're making sure that we're writing content in a way that is really attractive to search engines without compromising its persuasiveness to customers. Because I was going to say that. So how do you do that in a way that it still, it still flows to the reader. It still sells the product to the reader. But at the same time, you're appeasing the Google gods. It sounds quite difficult. Well, that's, that's the, that's the, the art and craft of SEO copywriting. And I have a, I know something we've talked about. I have a little course on, on how to do that because it's not as complicated as as people think. But you do have to follow a process. So it's more like a mindset than anything. The first thing is you have to understand the keywords that people are using online. And basically keywords are the words and phrases people are typing into Google. So when I'm looking for converse sneakers in my area, you know, the words that I type into that search engine, their keywords and phrases. And if your content doesn't use the keywords and phrases that your customers would naturally type into Google, then Google is never going to match it up with those queries. And a lot of people say, you know, keywords aren't important anymore and, and Google's getting super smart and Google could figure it out. And Google is getting smart. But if your page on converse sneakers never says converse sneakers, how is Google supposed to know? It's a converse sneakers page. So I guess, is it enough to write in the head, you know, in your product, like product title, read converse sneakers? Is that enough? Or do you need to be when you talk about the sneakers? Because I think what a lot of people do, because they don't, they don't know that this is not the best thing for the Google gods, is they just go to the suppliers website and they grab the text that tells you all about the read converse sneakers and they copy that text and they put it into their website. Now, is that enough? No, no, it's not at all. And it's, it's, that's a super quick way to do it, but it will not. It might actually get you penalized from Google because what Google does not like is duplicate content. So content that is repeated in multiple places. And the reason it doesn't like duplicate content is that, you know, years ago, and people still try and do it. People try and game the search engines. They try and, they try and do the wrong things and still get ranked really well. And what they used to do, they being these evil bad SEO people, they would get one, one blog or one article and they would put it on hundreds and hundreds of article directories. So all these links were created and this is the, in the olden days of SEO and it would make that content rank really well just because of the way the search engines did their algorithm. But then they changed their algorithm because they said, oh, this rubbish content is being propagated in all hundreds and hundreds of sites and we want to stop doing that. So if we see a bit of content repeated in loads and loads and loads of places, we're going to ignore it because we think that's spam. So if you take the manufacturer's description and you don't change it in any way, Google is going to say, well, you're using content that is also there, and just imagine all the other retailers that are doing exactly the same thing. And so Google is just going to go, well, this is all the same stuff and it's repeated everywhere. So we're just going to ignore it because it's clearly spam. So one thing that's really important is to write unique product descriptions. It is more time consuming, but you'll get more SEO payoff. So, you know, I think the question you were leading to there, Selena was, do you also have to use the keywords and phrases in the product descriptions as well? Correct. And the answer is yes. And so one really easy way to use keywords in a natural way is instead of using things like our products or this product, for example, you actually make it a really specific reference to the product. So you'd say this size 8 red converse, a very stylish or, you know, this Dyson vacuum cleaner model XYZ will do this. You know, so you change this product, our product, those kind of vague high level references into much more specific references and you can usually use your keyword in there as well. But the key thing is to have unique content on your website. And, you know, images are great for products, but Google can't see images. So there's actually got to be some content there that describes what this thing is. And that, if you take that, like you said, it is more time consuming, but I can just see going back, tying all these things that you've mentioned in together is if you pull the product out of the box and you're looking at it and you write about how it feels or how it smells or the feelings that it evokes when you pull it out of the box. Your competitors aren't going to be doing that. And could you simply write something like, when we open the box, the scent from this insert product name, this vanilla candle was intoxicating. Yeah, I mean, you probably want to go for about 100 words. You want maybe 100 and 200 words, ideally, because just one sentence isn't going to make an impact. But that's a really great angle to think. How can I put the customer in the moment of having this thing in their hands? So how does it feel, how does it look, how does it smell, you know, all those kind of things. What will it remind me of? Transport them to a place while describing, you know, all the features and how their life will be better. Because what we're doing here is we're not just writing for search engines. You have to persuade people to click the buy button. So, you know, all the SEO content this day, you have to think of the customers first. What will make them say yes and just use the keywords along the way. And I'm just thinking from a consumer's point of view, if they come along to your website and they see the beautiful picture of the candle, for example. And they know that that's just a glasshouse candle. You can buy a glasshouse candle anywhere. But when they come to your site and they read the description where you've mentioned how it made you feel when you opened the box, or, you know, how the glass was really heavier or, you know, all these things that you can talk about, that your other competitors aren't talking about, that's going to evoke that feeling of, you know what, I am going to buy that. I was, you know, I wasn't really sure if I wanted that, but how good does that product sound now? Yeah, I can almost smell it in my house rather than just this is what it's made from. It's wax in a cup. And you burn it. That's right. Yeah, and that's that's that's spot on. That's exactly it. You're trying to make people imagine themselves with your thing. Imagine they're awful and awesome life with your thing and get them to click by. So, whilst it might take a little bit more time, and let's be honest, it will take more time rather than just copying a description because somebody has to look at this product and describe it, or change the word somewhere along the line. So that time potentially is going to be recouped when people buy a product that potentially they weren't maybe going to buy it, or maybe they were going to buy it from somebody else. But once they saw that description, or maybe you came to the top of the search engine list organically because you wrote all these extra things. So the time that you're spending, you'll hopefully recoup later on in terms of sales. That's right. And it's another it's an opportunity to express the personality of your business as well. In the tone of voice, and you know, all these little bits of copy that are on your website. It doesn't have to be big, long pages. But the tone of voice, so the way the way you say things, you know, just very much like the way you talk, that will help people latch onto you and connect with the kind of that's all this psychological stuff going on. There's a lot going on in the moment of making a decision. So putting some personality into your product descriptions, you know, unless you're maybe talking about hammers. Hey, you can even put personality in a hammers. You can put personality into anything. But you know, it's a real opportunity to create a loyal customer. So another you mentioned that you have a course that we can do if we, and I'll pop a link to that. So that's the SEO copywriting course. Yeah, it's called SEO writing, how to Google and win customers. Ooh, it's quite proud of that. How many goes did that take? I'll pop a link up to the show notes. But just off the top of your head, is there anything else that, you think as a retailer? So I mean, we've got some very distinct areas that retailers would be writing for. So let's just go right back to maybe two top tips for writing signs in the store. I'm putting her on the spot here. We don't script these interviews out. I'm just imagining, right, I'm just actually visualizing walking around the store. You know, you use an example, like 20% off at the beginning. And there's actually nothing wrong with that. You have to think about what will get someone's attention and discounts and sales and things like that get people's attention. So if you are having a sale and maybe there's free things, there's bundles, there's any kind of discount, you know, that will get someone's attention. So it's important to make that in big writing. And you know, it depends then on how big your sign is because no one's going to stand in front of a sign in a shop and read 250 words. So you know, you have to go, all right, what do I want them to know? And how can I say it in as few words as possible? And what can I make them do to buy? Yeah, that's right. That's exactly right. And you know, you could always pop a call to action on the sign. There's nothing wrong with saying, got questions or want to close a look, ask. They're just so much better than buy now. I would never say buy now. I'm just like, really? I'm not going to buy now. It's really tough online because you often have really small buttons and you think, what do I want them to do? Well, I want them to buy. And there's also this element of being familiar with people, like give them, show them what they kind of expect to see. So if people expect to see an add to cart button or a buy now button, it's okay to show them that. But if you get an opportunity to add a little more flavor to it, you know, in the other bits of copy around it, then I say go for it. We could talk for ages because I was just sitting there when I was talking about the signs and I was thinking, oh, we'll talk about signs and then we'll talk about brochures and then we'll talk about newsletters. Which we've kind of brushed on, but I'm thinking, yet I could just get you back like six times and we could talk about one of those subjects each because otherwise we just go on forever. The longest podcast ever. Yeah, I'm happy to come back and talk about each of those things because they do, you know, they're each, not everyone does all of them. But I think, you know, the most important things with all the marketing you produce, you have to think, and this is for every business type, you have to kind of think, all right, who do I want to talk to? And how do their needs change as they move through their buying cycle? So everyone goes from, you know, I think I might need some new trainers to doing some research, to then doing some comparisons, to then making a decision. You know, there's this distinct cycle that people move through and at each stage, people look for different things, especially online, and they need different information from you. Sorry, I'm just talking over the top of the video. And if you've got that stuff that we've just, all that stuff we've just talked about, if you've got something that's different, if you've described the product, if you have that call to action, why wouldn't somebody buy it from you rather than buying it from somebody else? Yeah, that's right. And you know what? We're all bombarded with marketing messages all the time, every day. So most people are looking for an easy way, you know, they don't want the process to be complicated. So if you give them an easy way and a path to follow, and you help them make the decision as much as possible, and that's why blogs are great, because you can provide lots of content that helps people educate themselves, and then when they need to make a decision, they come to you because you've been so helpful. You know, when you make it easier for them, they are more than likely to say yes with you. And I was just thinking then to, like, I know I've been sort of touched on it a few times, but if you're online and you see back to those red converse sneakers and you've, everybody just has the same description and yours is a little bit different. In fact, yours is so different to the point where it's telling me why my life is going to be better with it. I'm going to think you're kind of, you know, pretty awesome at this, you know, whatever brand you're selling, or you really know what you're talking about. Like the fact that you don't have the stock standard response that I've read on 42 other websites because I'm just going on price at the moment, all of a sudden I'm reading this stuff going, these people are not there. You know what? I'm going to go to that shop because maybe I don't need red ones, maybe I need purple ones now. I'm just going to go there because clearly they know what they're talking about. And one thing you just touched on, you said, because it's all about price right now, one of the things, all the tips that we've talked about help you make it less about price. You know, having a little bit of personality in your copy, you know, really differentiating your business, having super helpful product descriptions that have maybe a bit of sass and personality to them. People stop looking at the price so much, because they start thinking, "This is cool," or they actually can't compare apples and apples anymore because your apple is so much more awesome. So if there's a little bit of a price difference, they go, "Well, I'm getting more value, and these guys know what they're talking about, and they've been super helpful." Yeah, that's exactly right. And that's the goal. We're all talking about here. And that's why copywriting is so important because you can take people on this kind of psychological journey to a happy place where they get to buy awesome stuff from you. Wow, that's just pretty awesome. I think I'm going to have to go. I've got my little cheat sheet, the power words, and I've got the cheat sheet, the tip 20 copywriting tips that I got when I signed up to newsletter. So I'm going to link both of those, and I think that's a great start. And if nothing else, I have to say, it's really worth signing up to Belinda's newsletter because she writes great copies. There's always something I kind of take away. And like you said, it's really nice to hear that it's not, I'm not stealing, but when you keep that swipe copy and swipe copy is basically when you copy and paste something that you like. And then you have to repurpose it. You can't just blatantly steal it, but repurposing it for your own content. It's kind of nice to know that that's okay. Totally loud. I do it all. Totally loud. We're good. See, the experts now told us. But also, if you haven't done it before, I think now that we've talked about it, people are going to become highly attuned to reading subject lines, and they'll be opening all these emails up to copy and paste swipe copy out of. Yeah, and just as much as you want the ones, the headlines are the same, just start paying attention to what makes you perk up with interest. But also what turns you off. I know I have another email of going bad email subject lines, so don't ever do this. Yeah, you just start to notice, I'm always paying attention to what makes me pay attention. And I love looking at great marketing and I totally look at what other copywriters are doing and other people doing courses and just other businesses. And I'm like, that is a fantastic idea. I'm totally, we don't say copy. We say be inspired by, I'm going to be inspired by that. Great. Well, thank you so much for being on the show today. I'll make sure I pop all those links to the website and we can find you where. Well, my website is copyrightmatters.com. And basically, if you search for Belinda Weaver or copyright matters on almost every social media platform, you'll find me. I'm there way too much. But if anyone has any questions, I'm more than happy to answer them. Just hit me up on social media. Oh, that's so nice of you. Thank you so much. And you had a lovely day in sunny California while we're freezing in 13 degrees here in Sydney. You don't even want to know how we're nice. I hope you enjoyed this week's episode of the Bringing Business to Retail podcast. You can find all of the show notes over at selenenite.com. If you found something that you heard today particularly useful, I'd love it if you could leave me a review on iTunes or Stitcher. And of course, feel free to share this episode with someone that you think could benefit by listening to it. Want more retail based strategies? You can watch the Bringing Business to Retail TV show where each week I'll answer a question or provide you with a simple actionable retail based strategy that you can implement in your business right away. If you have a question or a guest, I'd love to hear from you. Drop my team and email at podcast@selenenite.com. And I'll see you on the next episode. Have a great week. [Music] [BLANK_AUDIO]
