In this episode of Life Science Success, I interviewed Dirk Abeel. He is a consultant in Life Sciences who focuses on implementing a new commercial model called Omnichannel. If your commercialization efforts need a shift in focus this episode is for you.
Notes:
1:02 Dirk's career in marketing, sales and sales enablement.
5:57 Dirk's work in Africa
7:17 What is Omnichannel
9:55 How Omnichannel is deployed
12:00 The power of data
15:25 The importance of mindset
19:37 The transition to the future may not be fully face-to-face selling
23:50 Engraining the behavior in the sales team
33:00 The importance of having the right data
36:24 Three questions:
- What excites you
- What concerns you
- What inspires you