Chris Dreyer, CEO of Rankings, shares insider SEO secrets from PIMCON 2024 "To win the best cases, you need to show up in the best searches." - Chris Dreyer In today’s episode of Personal Injury Mastermind, we explore the strategies that are helping top firms crush their competition in search results with CEO of Rankings, Chris Dreyer. We discuss: The staggering importance of Google for law firm marketing Google's three key factors for local rankings: relevance, distance, and prominence Leveraging entity SEO to outrank competitors The critical role of reviews in dominating local search Advanced link-building strategies for law firms Content pruning techniques to boost overall site authority Making your firm "click-worthy" in search results Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Resources Mentioned AVVO Connectively (formerly HARO - Help a Reporter Out) Law Firm Newswire Local Falcon (SEO tool) Time Stamps 00:00 Introduction and SEO Importance  01:30 Google's Local Ranking Factors  02:31 Relevance in SEO  04:13 Entity SEO and Content Strategy  06:05 The Importance of Reviews  07:49 Location and Distance in SEO  12:00 Review Quantity and Acquisition Strategies  14:09 Link-Building Tactics for Lawyers  18:27 Managing Outbound Links  19:16 Content Pruning and Crawl Budget  21:20 Click-Through Rate and Title Optimization  22:48 Key Takeaways and Conclusion Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels