Over the past twenty years, Jason Melton (@jasonmeltonesquire) has built his Florida-based law firm, Whittel and Melton (@whittelandmelton), into a thriving practice. With a dedicated team of 12 attorneys, the firm has become a powerful force in the legal industry. Jason's strategic leadership and niche marketing expertise have earned him recognition as a Top 100 High Stakes Litigator and Top 20 Motorcycle Injury Lawyer nationwide. Though not a rider himself, Jason's unique ability to connect with specific client markets propelled his rise to president of the prestigious National Academy of Motorcycle Injury Lawyers (NAML). Jason generously shares his insights on leveraging social media, niche marketing, and relationship building to amplify your professional presence. His proven strategies demonstrate that with dedication and planning, remarkable achievements are possible even in slower growth periods. Jason's career is a testament to the rewards of strategic growth and client focus. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Jason Melton LinkedIn Whittel and Melton Website Whittel and Melton Instagram  Malone Law LinkedIn Jason Melton Instagram  Whittel and Melton Facebook  Whittel and Melton LinkedIn  National Academy of Motorcycle Injury Lawyers Website What’s in This Episode: Who is Jason Melton? How did Jason hit 180K followers on Instagram? How Jason fell into the motorcycle niche without ever riding a bike?  How Jason gets more value out of cases.   Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels