Jennifer Gore-Cuthbert knows better than most how to scale a firm from scratch. Her firm, Atlanta Personal Injury Law Group, has been dubbed one of the fastest growing in America, for three years running. But operating four brick-and-mortar offices is just the beginning - this Super Lawyers Rising Star is also a business coach for female entrepreneurs. Today, we discuss how a personal brand will differentiate you and your firm, building digital assets that convert, and what makes a great referral partner. Jennifer will be speaking LIVE at PIMCon - the inaugural PIM Conference. September 15th - 17th | Scottsdale, AZ More information and tickets here! What's In This Episode? Who is Jennifer Gore-Cuthbert? How can a mindset coach lift the ceilings of limiting belief? How does branding increase the ROI of marketing? What long-term advantages does SEO have over PPC? How does she maintain a cadence of 2 TikTok Videos per day? What should you be doing instead of legal videos on social media? How can firms build a VIP list of referral partners?