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Personal Injury Mastermind

126. Brett Sachs, MVP Accident Attorneys - Crushing a Rebrand: Seamless Intake, Authentic Social, and Core Value Guidance

Brett Sachs, founder at MVP Accident Attorneys, has evaluated thousands of personal injury cases, and recovered millions for his clients. But to win cases - you have to have the right clients. Brett is an expert in human connection and emphasizes the importance of a successful intake system to grow a firm. Named a National Trial Lawyers Top 40 under 40, Brett wanted to build a firm larger than the founders. Guided by core values - and a touch of personality - he successfully rebranded Sachs Law to MVP Accident Attorneys. Today Mike and I caught up to discuss how to build streamlined intake systems, how to rebrand for the most impact, and how commitment to core values drives business. What's in This Episode? Who is Brett Sachs? How can firms use DBA for a stronger brand? How can firms create a successful intake program that generates more clients? Where did Brett find inspiration for the Sachs Law rebrand? How has shifting brand positioning from Sachs Law to MVP Accident Attorneys empowered the firm to be bigger than the founders? How can a firm maintain personal connections to clients at scale? How can core values guide a firm to success?
Broadcast on:
09 Jun 2022

Brett Sachs, founder at MVP Accident Attorneys, has evaluated thousands of personal injury cases, and recovered millions for his clients. But to win cases - you have to have the right clients. Brett is an expert in human connection and emphasizes the importance of a successful intake system to grow a firm. Named a National Trial Lawyers Top 40 under 40, Brett wanted to build a firm larger than the founders. Guided by core values - and a touch of personality - he successfully rebranded Sachs Law to MVP Accident Attorneys.

Today Mike and I caught up to discuss how to build streamlined intake systems, how to rebrand for the most impact, and how commitment to core values drives business.

What's in This Episode?

  • Who is Brett Sachs?
  • How can firms use DBA for a stronger brand?
  • How can firms create a successful intake program that generates more clients?
  • Where did Brett find inspiration for the Sachs Law rebrand?
  • How has shifting brand positioning from Sachs Law to MVP Accident Attorneys empowered the firm to be bigger than the founders?
  • How can a firm maintain personal connections to clients at scale?
  • How can core values guide a firm to success?


Brett Sachs, founder at MVP Accident Attorneys, has evaluated thousands of personal injury cases, and recovered millions for his clients. But to win cases - you have to have the right clients. Brett is an expert in human connection and emphasizes the importance of a successful intake system to grow a firm. Named a National Trial Lawyers Top 40 under 40, Brett wanted to build a firm larger than the founders. Guided by core values - and a touch of personality - he successfully rebranded Sachs Law to MVP Accident Attorneys. Today Mike and I caught up to discuss how to build streamlined intake systems, how to rebrand for the most impact, and how commitment to core values drives business. What's in This Episode? Who is Brett Sachs? How can firms use DBA for a stronger brand? How can firms create a successful intake program that generates more clients? Where did Brett find inspiration for the Sachs Law rebrand? How has shifting brand positioning from Sachs Law to MVP Accident Attorneys empowered the firm to be bigger than the founders? How can a firm maintain personal connections to clients at scale? How can core values guide a firm to success?