ump into a discussion with Matthew Forzan, Managing Director at Yoghurt Digital, in an insightful podcast that delves into agency leadership, SEO strategies, and the transformative world of Conversion Rate Optimization (CRO). 

Explore effective agency growth strategies, lessons in overcoming obstacles, and the delicate balance between short-term profitability and long-term sustainability. Matthew shares wisdom on the role of technical SEO during web migrations, aligning content strategy with SEO objectives, and evolving link building techniques. Dive into the realm of CRO, where UX research transforms web design, Google Analytics 4 introduces exciting features, and ecommerce audits become indispensable for enhancing user experiences. Don't miss this episode packed with insights to elevate your agency, SEO game, and CRO expertise!

🌐 Highlights:

Agency Leadership Strategies: Growth, sustainability, and balancing profitability.
SEO Mastery: Technical SEO, content strategy alignment, and evolving link building.
Conversion Rate Optimization (CRO): UX research, Google Analytics 4, and effective ecommerce audits.