Check out this captivating podcast episode hosted by Aaron Basil and featuring Kelsey Raymond, the Co-Founder and CEO of Influence and Co. Discover the art of creating a content marketing strategy that seamlessly aligns with your organization's broader business goals and learn the secrets to measuring its success effectively. 

Kelsey shares an example of a remarkable content marketing campaign that stood out, offering valuable insights. Dive into the world of thought leadership and uncover strategies to identify and leverage your organization's unique expertise to build trust and resonate with your target audience. 
Kelsey provides a masterclass in utilizing guest posting and leveraging public relations efforts, such as press releases and podcast appearances, to increase brand awareness and reach your desired audience. Get ready for a content journey that will transform the way you view marketing!

🔗 Highlights:

Content Marketing Strategy: Aligning with business goals.
Measuring Success: KPIs for content marketing campaigns.
Thought Leadership: Leveraging unique expertise.
Audience Resonance: Crafting thought leadership content.
Guest Posting Strategies: Building trust and driving traffic.
Public Relations Magic: Using PR for brand awareness.