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Check out our 5 most downloaded episodes:
1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation
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The Future of Ecommerce: AI, TikTok, and Consumer Loyalty
Marketing expert Nelly Coupe joins Will Laurenson to discuss e-commerce, branding, and the evolving digital marketing landscape. They explore the impact of sustainability on consumer choices, how TikTok is changing online shopping, and the role of AI in influencer marketing. Nelly shares insights from her experience with major personal care brands, while Will reflects on how brands can balance innovation with authenticity. They also examine the psychology behind consumer habits and the importance of sensory experiences in building brand loyalty. If you’re interested in how brands can stay relevant in 2025, this episode is packed with insightful discussions.
- Broadcast on:
- 27 Mar 2025
Marketing expert Nelly Coupe joins Will Laurenson to discuss e-commerce, branding, and the evolving digital marketing landscape. They explore the impact of sustainability on consumer choices, how TikTok is changing online shopping, and the role of AI in influencer marketing. Nelly shares insights from her experience with major personal care brands, while Will reflects on how brands can balance innovation with authenticity. They also examine the psychology behind consumer habits and the importance of sensory experiences in building brand loyalty. If you’re interested in how brands can stay relevant in 2025, this episode is packed with insightful discussions.