If you're in ecommerce download your free podcast bonuses.
- Follow Breanna on LinkedIn
- Follow Will Laurenson on LinkedIn
- Check out Stratia
- Check out Customers Who Click
Check out our 5 most downloaded episodes:
1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation
Customers Who Click
How Stratia Is Changing the Game with Science-Backed Skincare
Breanna Greenberg, Head of Marketing at Stratia, joins Will Laurenson to discuss the evolving challenges of beauty marketing. From working in corporate giants to thriving in startup environments, Breanna shares what sets smaller brands apart. She explains why traditional ad strategies are struggling, how TikTok Live has transformed Stratia’s engagement, and why “clean beauty” is often misleading. They also explore AI’s role in e-commerce and the future of customer acquisition. If you're looking for fresh marketing insights rooted in authenticity and science, this episode is packed with valuable takeaways.
- Broadcast on:
- 18 Mar 2025
Breanna Greenberg, Head of Marketing at Stratia, joins Will Laurenson to discuss the evolving challenges of beauty marketing. From working in corporate giants to thriving in startup environments, Breanna shares what sets smaller brands apart. She explains why traditional ad strategies are struggling, how TikTok Live has transformed Stratia’s engagement, and why “clean beauty” is often misleading. They also explore AI’s role in e-commerce and the future of customer acquisition. If you're looking for fresh marketing insights rooted in authenticity and science, this episode is packed with valuable takeaways.