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Check out our 5 most downloaded episodes:
1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation
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The Role of CRM in Subscription-Based Ecommerce
Ottilia Stridh, CRM Manager at Act London, joins Will Laurenson to discuss the power of subscription models in e-commerce. They dive into strategies for customer retention, the role of personalisation in CRM, and how brands can enhance loyalty through tailored experiences. Ottilia also shares insights on cross-channel consistency, direct mail strategies, and overcoming pricing objections in the premium beauty space. Whether you're a subscription-based business or looking to improve customer engagement, this episode is filled with actionable takeaways. Tune in to learn how CRM can be a game-changer for e-commerce growth.
- Broadcast on:
- 13 Mar 2025
Ottilia Stridh, CRM Manager at Act London, joins Will Laurenson to discuss the power of subscription models in e-commerce. They dive into strategies for customer retention, the role of personalisation in CRM, and how brands can enhance loyalty through tailored experiences. Ottilia also shares insights on cross-channel consistency, direct mail strategies, and overcoming pricing objections in the premium beauty space. Whether you're a subscription-based business or looking to improve customer engagement, this episode is filled with actionable takeaways. Tune in to learn how CRM can be a game-changer for e-commerce growth.