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Customers Who Click

How Drew Wolgemuth is Successfully Bringing Jewellery Shopping Online

If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 140 of the Customers Who Click podcast, we’re joined by Drew Wolgemuth, founder and CEO of Wove. He’s sharing how he’s managed to successfully bring engagement ring shopping, traditionally a more old-fashioned in-person process, into the ecommerce world. Drew has managed to keep this process highly personalised, while also efficient, and at all times maintaining an an excellent customer experience. He’ll be sharing his top tips on how to create an outstanding customer experience with the optimal number of touchpoints and right amount of customer choice. Drew Wolgemuth is the founder of www.wovemade.com, you can find him on Linkedin.
Broadcast on:
06 Dec 2022
Key highlights:
0:45 - Drew’s introduction1:09 - The background of how Wove came about 04:22 - How Drew gets customers clicking 08:20 - Drew’s method for qualifying customers 10:21 - Managing the high touchpoint process11:34 - What is so unique about Wove?14:18 - How Wove do marketing 19:13 - The evolution of Wove’s design process21:41 - Varying the number of touchpoints based on the type of customer26:43 - How to give the right amount of customer choice 33:28 - Wove’s main marketing channels 36:31 - Getting customer feedback and reviews40:49 - Drew’s ideal lunch guests 42:23 - Drew’s recommended marketing tools
If you’d like to connect with Drew, you can connect with him on Linkedin or email him at andrew@wovemade.com 
If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 140 of the Customers Who Click podcast, we’re joined by Drew Wolgemuth, founder and CEO of Wove. He’s sharing how he’s managed to successfully bring engagement ring shopping, traditionally a more old-fashioned in-person process, into the ecommerce world. Drew has managed to keep this process highly personalised, while also efficient, and at all times maintaining an an excellent customer experience. He’ll be sharing his top tips on how to create an outstanding customer experience with the optimal number of touchpoints and right amount of customer choice. Drew Wolgemuth is the founder of www.wovemade.com, you can find him on Linkedin.