Key highlights:
0:45 - Shri’s introduction02:18 - How Shri gets customers clicking 04:24 - How to stand out on Google Shopping 08:48 - Two functions of the ‘Title’ on Google Shopping11:35 - Keyword Stuffing - why it’s bad16:44 - Why bounce rate is important 17:23 - Changes to Google’s algorithm in the last 12 months 20:13 - Performance Max: good or bad? 21:27 - Shri’s recommendations to get the most of your ad spend25:21 - How to account for product returns in Google Ads26:41 - Differentiating between low intent and buying intent keywords27:45 - Using blog posts to educate and convert visitors 31:26 - Why so many ecommerce brands struggle to make search campaigns profitable quickly 32:50 - Is broad better than narrow targeting? 35:59 - Shri’s final advice on Google Ads38:39 - Shri’s ideal lunch guest
If you’d like to connect with Shri, you can connect with him on Linkedin or check out his agency at https://yorumarketing.com/
Customers Who Click
Mastering Google Ads with Shri Kanase
If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx
In episode 137 of the Customers Who Click podcast, Shri Kanase will be sharing his knowledge and expertise on Google Ads.
We’ll cover top tips and challenges with Google Shopping and Performance Max campaigns, how to make your ads stand out, and what not to do.
We’ll also cover the importance of making sure your back-end is set-up correctly, and why Google Ads is becoming more competitive.
Shri Kanese is the founder of www.yorumarketing.com, you can find him on Linkedin or visit his website https://yorumarketing.com/
- Broadcast on:
- 15 Nov 2022
If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx
In episode 137 of the Customers Who Click podcast, Shri Kanase will be sharing his knowledge and expertise on Google Ads.
We’ll cover top tips and challenges with Google Shopping and Performance Max campaigns, how to make your ads stand out, and what not to do.
We’ll also cover the importance of making sure your back-end is set-up correctly, and why Google Ads is becoming more competitive.
Shri Kanese is the founder of www.yorumarketing.com, you can find him on Linkedin or visit his website https://yorumarketing.com/