Key highlights:
0:49 - Intro to Scott & Tim
01:23 - What is PaddleSmash?
03:36 - Why PaddleSmash is taking off
06:04 - How the idea for PaddleSmash came about
11:43 - The difference between mass-market retailers and small D2C startups
16:11 - The strategy behind PaddleSmash’s launch
17:45 - How D2C ecommerce today shortens the cycle to get to market
20:29 - PaddleSmash’s G2M Strategy
24:28 - Using racquet sports players as low-hanging fruit
26:48 - How PaddleSmash got their first sale
28:17 - Figuring out who the decisionmaker is and discussing PaddleSmash’s main USP
30:37 - Mistakes made so far
34:00 - The complexities of selling on Amazon
38:30 - Learning from trial by fire & the kind of people who succeed at entrepreneurship
44:40 - Scott & Tim’s ideal lunch guests
46:31 - Scott & Tim’s recommended marketing tools
If you’d like to hear more from Scott and Tim you can connect with them on LinkedIn or head over to www.paddlesmash.com.
Customers Who Click
Behind the Launch of PaddleSmash with Scott and Tim
If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx
In episode 134 of the Customers Who Click podcast I catch up with Scott Brown and Tim Swindle, co-founders of one the latest outdoor games: PaddleSmash.
We discuss the challenges and opportunities of launching a product in today’s world, go-to-market strategy, and how to reach and engage with your target audience.
With a wealth of experience between them, you’re sure to pick up a few tips in this podcast episode.
Scott and Tim are the co-founders of PaddleSmash, and you can find both of them on LinkedIn, or head to www.paddlesmash.com
- Broadcast on:
- 25 Oct 2022
If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx
In episode 134 of the Customers Who Click podcast I catch up with Scott Brown and Tim Swindle, co-founders of one the latest outdoor games: PaddleSmash.
We discuss the challenges and opportunities of launching a product in today’s world, go-to-market strategy, and how to reach and engage with your target audience.
With a wealth of experience between them, you’re sure to pick up a few tips in this podcast episode.
Scott and Tim are the co-founders of PaddleSmash, and you can find both of them on LinkedIn, or head to www.paddlesmash.com