Archive FM

Customers Who Click

What to focus on for the rest of 2022

If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 130 of the Customers Who Click podcast I spoke with Jem Bourouh, CEO of Adcubator. We’re going to be exploring how the marketing landscape has changed over the last 12 months At the end of the day, content creators are content creators, actors are actors. And they can showcase products a bit more. It’s important to keep adapting, keep changing things up and looking to improve your marketing. Channels change, consumers change, and if you don’t keep on top of things you’ll fall behind. Jem is the CEO of Adcubator, you can find him on Linkedin.
Broadcast on:
27 Sep 2022
Key highlights:
0:10 - Jem’s Introduction01:07 - The switch from UGC to AGC02:56 - How the advertising landscape has changed since the pandemic 05:20 - What things are working well right now 07:03 - The importance of diversification09:34 - TikTok vs Facebook 14:02 - Will CTRs on TikTok improve? 16:33 - Ad Creative Software22:08 - The current problems clients are having26:28 - Keeping things simple 29:23 - How AGC works 
31:56 - Jem’s tips on getting more money out of your business
36:37 - When to draw conclusions from tests
40:17 - Importance of looking at the whole customer cycle 46:20 - How to treat new vs returning customers
51:03 - Educating customers in the post-purchase phase55:41 - Jem’s dream marketing lunch guest56:21 - Jem’s recommended marketing tools
If you’d like to hear more from Jem and Adcubator you can connect with him on Linkedin.

If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 130 of the Customers Who Click podcast I spoke with Jem Bourouh, CEO of Adcubator. We’re going to be exploring how the marketing landscape has changed over the last 12 months At the end of the day, content creators are content creators, actors are actors. And they can showcase products a bit more. It’s important to keep adapting, keep changing things up and looking to improve your marketing. Channels change, consumers change, and if you don’t keep on top of things you’ll fall behind. Jem is the CEO of Adcubator, you can find him on Linkedin.