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The Digital Junk Drawer

How to Build a Brand Character That Sells (and Slaps) w/ Kal from Words Hurt Copy

Want a brand voice that stops the scroll and actually makes people feel something? In this episode of The Digital Junk Drawer, I’m joined by Kal of Words Hurt Copy—a copywriter and ex-theater director who helps creative entrepreneurs turn their brand into a living, breathing character. If you’ve ever felt like your content sounds just like everyone else’s, or you’ve been told to “just write how you talk” and it didn’t work—you’re going to love this. We’re talking brand storytelling, emotional copywriting, and how to build a memorable brand character that connects and converts.
Broadcast on:
28 Mar 2025

Today’s guest is Kal from Words Hurt Copy—a copywriter with a theater background, a killer newsletter, and a gift for turning brand voice into full-on character development. This convo is for anyone who wants to write more emotionally resonant content and build a business that actually feels like you. Kals a  copywriter whose entire vibe is giving “what if a sassy little theater goblin built your brand?” and I am totally here for it. 

If you’ve ever:
🌀 Felt stuck trying to “sound more like yourself” online
🎭 Wondered why your brand doesn’t feel like anything
📝 Tried to write content that connects and came up short…

Then this episode is for you. Its time to stop following the "rules" and start writing like a character your clients actually want to meet.

In This Episode, You’ll Learn:

✔️ Why your brand voice should be a character (not just a tone)
✔️ The real difference between vibe, voice, and brand identity
✔️ Why “just write like you talk” doesn’t always work
✔️ How to create a brand people actually remember
✔️ Kal’s origin story, A Paris Hilton moment , and newsletter magic
✔️ How brand storytelling builds trust (and books clients faster)

 

Want to Build a Brand With Big Main Character Energy?

🚀 Inside Ink to Income, we help creative service providers build sustainable workflows and luxury-level client experiences that make your business feel as good as it looks. Learn more and join the waitlist at themainstage.ca/inktoincome.

💬 Let’s Connect: What’s your brand character? DM me on IG or Threads @themainstage.ca and tell me who you’d cast to play your brand in a movie 🎬

🧠 Want more Kal in your life?
→ Follow him on Threads at @wordshurt.copy
→ Subscribe to his chaotic, iconic, emotionally devastating newsletter: SignUp Here!

🎧 Loved this episode? Share it with your biz bestie and leave a review—it helps more creative weirdos find us, get free game, and build brands that slap.

Want a brand voice that stops the scroll and actually makes people feel something? In this episode of The Digital Junk Drawer, I’m joined by Kal of Words Hurt Copy—a copywriter and ex-theater director who helps creative entrepreneurs turn their brand into a living, breathing character. If you’ve ever felt like your content sounds just like everyone else’s, or you’ve been told to “just write how you talk” and it didn’t work—you’re going to love this. We’re talking brand storytelling, emotional copywriting, and how to build a memorable brand character that connects and converts.