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The Digital Junk Drawer

Website Woes? Olivia Su on Making Your Site Work for You

I sat down with Olivia Su, a talented web designer, to talk about how creative service providers can build a website that actually works for their business. We cover everything from why your homepage is the most important real estate on your site to how to make sure your website clearly communicates your brand. If you've ever felt lost trying to DIY your site or wondered if you even need one, this episode is for you.
Broadcast on:
21 Feb 2025

Hey there, I’m Kathleen Stewart, your host and resident weirdo! Welcome to The Digital Junk Drawer, the podcast where creative service-based businesses come for unfiltered advice, actionable strategies, and a little bit of fun.

Today, I’m joined by Olivia Su, a web designer who helps service providers create websites that actually work. We’re talkin why so many websites fail to attract clients, how to avoid common mistakes, and what every service provider should have on their homepage. If you’ve ever felt overwhelmed by building your site or confused about where to start, Olivia’s got the answers. Let’s get into it!

What You’ll Learn in This Episode

🎨 Why your homepage is the most important part of your website—and how to make it work for you.
💡 The biggest mistakes most service providers make on their websites (and how to fix them).
📢 How clarity and strategy make the difference between a website that converts and one that confuses.
🛠 The best website platforms for DIY-ers vs. those ready to outsource.
🔑 Why even web designers struggle with their own website copy—and what you can learn from it.

Links and Resources Mentioned

🔗 Follow Olivia on Instagram: @ZigZagCreative.co
🔗 Check out Olivia’s website: ZigZagCreative.co
🔗 Recommended website platforms: Squarespace for beginners, Webflow for more advanced users.

Connect with Kathleen:

🌐 Website: TheMainStage.ca
📱 Threads: @TheMainStage.ca

If you loved this episode, leave a review and share it with your biz besties! 🎙✨

 

I sat down with Olivia Su, a talented web designer, to talk about how creative service providers can build a website that actually works for their business. We cover everything from why your homepage is the most important real estate on your site to how to make sure your website clearly communicates your brand. If you've ever felt lost trying to DIY your site or wondered if you even need one, this episode is for you.