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How to Lead with Kate Waterfall Hill

Securing Funding for Professional Development

Broadcast on:
28 Mar 2025

In this episode of the 'How to Lead', Kate discusses effective strategies for securing funding for leadership coaching and professional development. She covers how to develop a compelling business case that doesn't plead for personal development, but demonstrates a clear return on investment.

Episode Highlights

00:00 Introduction to Funding for Professional Development

00:37 Meet Linda: The Bad Manager

02:25 Changing the Narrative: Importance of Leadership Coaching

02:54 Building a Compelling Business Case

03:13 Key Areas to Focus On

04:53 Expected Outcomes and ROI

05:32 Presenting Your Case Effectively

09:42 Handling Common Objections

11:09 Maximizing Your Investment

12:09 Conclusion and Final Thoughts

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