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Check out our 5 most downloaded episodes:
1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation
Customers Who Click
Inside the Brand Selling Out in 45 Seconds Every Thursday
Brandon Horoho, co-founder and CMO of Montana Knife Company, joins Will Laurenson to share how he’s building a legacy brand in a highly restricted industry. They discuss Montana Knife Company’s rapid growth, its unique batch-release model, and how strict advertising regulations force creative marketing strategies. Brandon shares insights on customer acquisition, brand building, and why working with American manufacturers is so rewarding. If you’re interested in direct-to-consumer marketing, brand loyalty, and overcoming business challenges, this episode is packed with valuable lessons.
- Broadcast on:
- 01 Apr 2025
Brandon Horoho, co-founder and CMO of Montana Knife Company, joins Will Laurenson to share how he’s building a legacy brand in a highly restricted industry. They discuss Montana Knife Company’s rapid growth, its unique batch-release model, and how strict advertising regulations force creative marketing strategies. Brandon shares insights on customer acquisition, brand building, and why working with American manufacturers is so rewarding. If you’re interested in direct-to-consumer marketing, brand loyalty, and overcoming business challenges, this episode is packed with valuable lessons.