Seven words or less. That's the golden rule for billboard success according to media expert Sarah Parisi, who returns to Personal Injury Mastermind to reveal why most attorneys waste thousands on ineffective outdoor advertising. In this tactical episode, Sarah breaks down everything from color psychology to negotiation strategies that separate winning billboard campaigns from expensive failures.  You'll discover: Why cluttered creative kills your ROI before anyone sees your board How to secure premium placements without premium prices The strategic advantage of right-hand reads that most firms miss Why digital boards rarely deliver the value they promise Smart attribution tactics beyond generic 800-numbers Negotiation secrets to outmaneuver competitors for top locations If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams with us every week. Just hit subscribe/follow.   PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok Take our survey.