When we talk online, things can go south fast. But they don’t have to. Today, we meet a group of social engineers who are convinced that tiny changes in wording can make the online world a kinder, gentler place. So long as we agree to be their lab rats.
Ok, yeah, we’re talking about Facebook. Because Facebook, or something like it, is more and more the way we share and like, and gossip and gripe. And because it's so big, Facebook has a created a laboratory of human behavior the likes of which we’ve never seen. We peek into the work of Arturo Bejar and a team of researchers who are tweaking our online experience, bit by bit, to try to make the world a better place. And along the way we can’t help but wonder whether that’s possible, or even a good idea.
Duration
32m
Broadcast on
09 Feb 2015
Audio Format
other
This episode appears to contain dynamically inserted ads. Transcript timestamps may be approximate.
When we talk online, things can go south fast. But they don’t have to. Today, we meet a group of social engineers who are convinced that tiny changes in wording can make the online world a kinder, gentler place. So long as we agree to be their lab rats.
Ok, yeah, we’re talking about Facebook. Because Facebook, or something like it, is more and more the way we share and like, and gossip and gripe. And because it's so big, Facebook has a created a laboratory of human behavior the likes of which we’ve never seen. We peek into the work of Arturo Bejar and a team of researchers who are tweaking our online experience, bit by bit, to try to make the world a better place. And along the way we can’t help but wonder whether that’s possible, or even a good idea.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
WNYC Studios is supported by WISE. WISE, the smart way to manage the currencies you need around the world. With a WISE account, you can send, spend, and receive in up to 40 currencies with only a few simple taps. Be smart, get WISE. Download the WISE app today. Terms and conditions apply. WNYC Studios is supported by Odu. When you buy business software from lots of vendors, the costs add up and it gets complicated and confusing. Odu solves this. It's a single company that sells a suite of enterprise apps that handles everything from accounting to inventory to sales. Odu is all connected on a single platform in a simple and affordable way. You can save money without missing out on the features you need. Check out Odu at ODOO.com. That's ODOO.com. RadioLab is supported by AT&T. We all love to connect via video, a text, or a group chat that never stops. And right now, AT&T has a deal that will keep the connection going. You can get the new iPhone 18 Pro for $0 with eligible trade-in. It has the ultimate pro camera system and a big leap in battery life, so you can turn this deal into a long lasting connection. Learn how you can trade in your phone for the new iPhone 18 Pro at AT&T. Connecting changes everything. Required trade-in of $230 or more and eligible plan, terms, and restrictions apply subject to change. Visit an AT&T store for details. Wait, you're listening to RadioLab from WNYC and NPR. All right. Hey, I'm Chad Eppenrod. I'm Robert Prowich. This is RadioLab, the podcast. So here's a story we've been following for a while. He comes from a friend of mine, Andrew Zolli, who is a great thinker and writer. He wrote a book called Resilience, Why Things Bounced Back. And he's a guy who thinks a lot about technology. I have been interested in a long time, for a long time, in the relationship between technology and emotion. Because, well, I've thrown more than one cell phone to the ground. Andrew and I were having breakfast one day and he pitched me on this idea of doing a story about Facebook. I remember. I'm not a huge believer in doing stories about Facebook. But this story was wickedly interesting and profound in its way. So he and I have been following it for a couple of years up and down through this roller coaster of events. It really begins in 2011. Well, let me back up for a minute. One of the challenges talking about Facebook is just the scale of the thing. So, you know, there's 1.3 billion people on Earth as of March 2014. Those are active monthly users. There's a billion people who access the site through mobile devices. Just to put that in perspective, there's more Facebook users than there are Catholics. That can't be true. Yeah. Yeah. It turns out it is true, but they're neck and neck. Anyhow, the overall point is that when you have one out of every seven people on the planet, in the same space, trying to connect across time and geography, you are bound to create problems sometimes. Facebook making headlines again tonight. The issue this time, before we go there, we should introduce you to the guy in our story who is the problem solver. My name is Arturo Beher, and I'm a director of engineering at Facebook. Story begins Christmas 2011. People are doing what they do every holiday season. They're getting back together with their families, and they're going to family parties, and they're taking lots and lots of pictures. And they're all uploading them to Facebook. And at the time, the number of photos that were getting uploaded was going pretty crazy. In fact, in just those few days between Christmas and New Year's, there are more images uploaded to Facebook than the word of the entirety of Flickr. You're saying more images were uploaded in a week to Facebook than all of Flickr all time? Yeah. Which created a situation. The number of photos was going up, and along with the number of photos going up, the number of reports was going up.
What it means by "reports" is this. Back in 2011, if you saw something on Facebook that really upset you, you could click a button to report it. You could tell Facebook to take it down, which from their perspective is a really important mechanism, because if you're Facebook, you don't want certain kinds of content on your site. You don't want nudity, you don't want drug use, hate speech, things like that. So a day or so after Christmas, Facebook engineers come back to work, and they
Transcription truncated.
When we talk online, things can go south fast. But they don’t have to. Today, we meet a group of social engineers who are convinced that tiny changes in wording can make the online world a kinder, gentler place. So long as we agree to be their lab rats.
Ok, yeah, we’re talking about Facebook. Because Facebook, or something like it, is more and more the way we share and like, and gossip and gripe. And because it's so big, Facebook has a created a laboratory of human behavior the likes of which we’ve never seen. We peek into the work of Arturo Bejar and a team of researchers who are tweaking our online experience, bit by bit, to try to make the world a better place. And along the way we can’t help but wonder whether that’s possible, or even a good idea.