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In this short, Jonathan Schooler tells us about a discovery that launched his career and led to a puzzle that has haunted him ever since.
Duration
16m
Broadcast on
03 May 2011
Audio Format
other

In this short, Jonathan Schooler tells us about a discovery that launched his career and led to a puzzle that has haunted him ever since.


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RIDILEB is supported by AT&T. We all love to connect via video calls or texts. Right now, at AT&T, you can get the new iPhone 18 Pro for $0 with iPhone trade-in. Any condition. It has the ultimate pro camera system and big leap in battery life, so you can turn this deal into a long-lasting connection. Learn how you can trade in your iPhone for the new iPhone 18 Pro requires trade-in of iPhone 14 or higher, excluding iPhone 16E, an eligible plan. Terms and restrictions apply, subject to change, visit an AT&T store for details. This episode of Radio Lab is supported by Stitcher Smart Radio, offering the Stitcher mobile app. With Stitcher's free app for mobile phones, listeners can get the latest episodes of Radio Lab, NPR, and thousands of other podcasts on demand without downloading or syncing. The free Stitcher Smart Radio mobile app can be found in the iPhone or Android app stores or at stitcher.com/radiolab. Wait, you're listening to Radio Lab. Radio Lab. From WNYC, N-P-R. Hey, I'm Chad Abumrod. I'm Robert Crowech. This is Radio Lab, the podcast. And this week on the podcast, we did a collaborative thing with our friends at On The Media, a wonderful show produced here at WNYC. We decided to give them a headache. Right. It was a very provocative idea brought to us by Jonah Lehrer, one of our regular contributors. And we just couldn't get it out of our heads. It was such... Spooky. Yes. It begins with the work of a psychology professor, Jonathan Schuler, who many years ago, too great a claim got a bunch of people in a room together and he had them watch a video. They basically watch this bank robber walk into a bank and he hands a note to the clerk and he says, "Don't press the alarm and you won't get hurt." Clark then hands him some money and he exits. And these people watching the video, do they get a good look at the guy? You get a straight-on look at the bank robber, absolutely. And here was the test. After everybody watched this thing, he had half the subjects, only half. Straight down and as much a tale for five minutes, everything they could remember about the appearance of the bank robber. So they'd write, you know... Clearly brown here. Mustache. The glasses, whatever it was. Yeah, they just described the guy that they'd just seen. Now, only half of them did this. The other half did nothing. And then later, he had all the subjects look at a police lineup and try and identify the robber.

Transcription truncated.

In this short, Jonathan Schooler tells us about a discovery that launched his career and led to a puzzle that has haunted him ever since.