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Is the oxymoron really “the secret sauce to everything”? That’s the case Ingels makes in this debut episode of our new video show Better in Person, filmed in Stephen Dubner’s living room. If you'd like to see the video version of Better in Person, watch it on YouTube or Apple Podcasts.
Duration
43m
Broadcast on
14 Jul 2026
Audio Format
other

Is the oxymoron really “the secret sauce to everything”? That’s the case Ingels makes in this debut episode of our new video show Better in Person, filmed in Stephen Dubner’s living room.

 

If you'd like to see the video version of Better in Person, watch it on YouTube or Apple Podcasts.


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This episode of Better in Person is presented by Chat GPT. Put Chat GPT to work on your most ambitious ideas and projects. Download the new Chat GPT desktop app today. Hey there, it's Stephen Dubner. If you've been listening to Freakonomics Radio for a while, you know that we like to try new projects. For a while, we made a live game show. Over the years, we've made a bunch of other podcasts. Well, we just went and made another new show, but this one is different. It's a video show shot in my living room, and it's called Better in Person. If Freakonomics is about how things work, Better in Person is about how people work. Everyone has a public story. I wanted the rest. We've just launched the first season of Better in Person on the Freakonomics YouTube channel. There will be 10 episodes over the next couple months, so just search for Freakonomics on YouTube and you will find Better in Person. But we're also happy to provide this podcast version of the show for you right here in the Freakonomics feed. The Freakonomics audience is smart, curious, and just the right amount of weird. And I know this because I read your emails. You've always been very generous in giving our new projects a chance, and I hope you'll give Better in Person a chance too. If only out of a burning need to see what I actually look like. And if you like the show, please spread the word. That is the single best thing you can do to support the stuff we make. As always, thanks for listening. Here now is Better in Person with the Architect, BRK Ingles. - I know when you first went online and you're Danish, so the URL was big. BRK Ingles Group.dk, which if you read it is Big Dick, that's on purpose, I assume. - No, like the thing is like, it's not, I've been struggling with this ever since. - So that was not a self-promotional URL. - No, I'm not excited. I'm sure that it's gone into the spam filter in a few places. - This is Better in Person with Stephen Dubner and BRK Ingles. - When I first started thinking about who to have on the show, I made a list. Many lists actually, in one name, always wound up near the top, BRK Ingles.

Transcription truncated.

Is the oxymoron really “the secret sauce to everything”? That’s the case Ingels makes in this debut episode of our new video show Better in Person, filmed in Stephen Dubner’s living room. If you'd like to see the video version of Better in Person, watch it on YouTube or Apple Podcasts.