Lenny's Podcast: Product | Career | Growth
The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)
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- There's this term everyone's hearing about. - AEO. - Answer engine optimization. - How do I show up in not LMs as an answer? - It feels like such a big deal to win at AEO. - In order to win something like what's the best website builder, then Google, they would win. If their blue link showed up first, but that's not the case in the LM, 'cause the LM is summarizing many citations. And so you need to get mentioned as many times as possible. - Chad GPT is driving more traffic to my newsletter than Twitter. - You can get mentioned by a citation tomorrow and start showing up immediately. - You can have a Reddit thread, you can have a YouTube video. You can be mentioned on a blog. So early stage companies can win. They can win quickly. - Are the leads that these answer engines driving to companies actually valuable? - Significantly more valuable. Webflow saw a six X conversion rate difference between LM traffic and Google search traffic. - A lot of people are seeing this as everything is different. Nothing we've done before is gonna work. We have to rethink everything. - There's significant misinformation on AEO. There's news articles about how Google searches is going to die because there's a new thing. Google's slice of the pie stays the same. The pie gets bigger. - Today, my guest is Ethan Smith. Ethan is the CEO of Graphite and my go-to expert for all things SEO. SEO is going through a major transition right now. Everyone used to go to Google anytime they had a question or were looking for a product or doing research. These days, a lot of people are moving to Chad GPT and Claude and Gemini and perplexity to get answers to their questions. And this will only be accelerating over time. And even Google is changing the search experience in a pretty radical way with AI overviews at the top and their newly introduced AI mode, which is basically their own version of Chad GPT. This means that the world of SEO is going through a big change, including the rise of AEO, which stands for answer engine optimization,
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