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Stop Getting Ripped Off in Affiliate. Annabel Gray on How to Audit Your Own Program | #667
Affiliate is one of the most powerful channels in ecommerce, and one of the easiest to waste money on. Annabel Gray runs Silverbean's APAC business, and her mission is simple: help brands understand the channel so they don't get ripped off. his is a deep dive into a channel most ecommerce teams under-use and misunderstand, and where AI is about to change everything. In this episode: Coupons and cashback still work, but only if you manage them and change behaviour, not set and forgetAnyone who...
- Broadcast on
- 27 Sep 2026
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Affiliate is one of the most powerful channels in ecommerce, and one of the easiest to waste money on. Annabel Gray runs Silverbean's APAC business, and her mission is simple: help brands understand the channel so they don't get ripped off.
his is a deep dive into a channel most ecommerce teams under-use and misunderstand, and where AI is about to change everything.
In this episode:
- Coupons and cashback still work, but only if you manage them and change behaviour, not set and forget
- Anyone who can refer an outcome can be an affiliate, the biggest wins come from niche communities and content
- AI is collapsing the funnel, so your brand story now has to be verified by third-party sites, not just your own
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Affiliate is one of the most powerful channels in ecommerce, and one of the easiest to waste money on. Annabel Gray runs Silverbean's APAC business, and her mission is simple: help brands understand the channel so they don't get ripped off. his is a deep dive into a channel most ecommerce teams under-use and misunderstand, and where AI is about to change everything. In this episode: Coupons and cashback still work, but only if you manage them and change behaviour, not set and forgetAnyone who...