Zoltan Csaki has never been one to follow the rack. As Co-Founder of Citizen Wolf, he spent nine years building an ethical fashion brand that produced only what customers ordered. But when sustainability met economic reality, he took a bold pivot: turning his brand’s proprietary fitting technology into a new venture, Magic Fit, now helping retailers across the globe reduce returns and boost conversion.

Today, we’re discussing

• How Magic Fit is transforming Citizen Wolf’s custom-fit DNA into a scalable SaaS tool for retailers
• Why “fit confidence” is the most underrated growth driver in ecommerce
• The economics of sustainability: what happens when good intentions meet hard margins
• The data opportunities hiding inside your customers’ fit preferences
• How Magic Fit gives retailers real-time data on size gaps and lost sales
• The future of pre-purchase personalisation: from fit and fabric to colour and climate confidence

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