Add To Cart: Australia’s eCommerce Show
Inside Ghanda’s Ecommerce Engine: How They Scaled Fast and Stayed Lean with Convert Digital | #572

In today’s exclusive episode, Ghanda Clothing’s CIO Silvan Baard joins Convert Digital’s Andrew Waite to share the real story behind their retail transformation. From ditching waiting-room checkouts to pioneering one of Shopify’s first custom Checkout Extensibility builds, this conversation is packed with lessons for every ecommerce leader looking to grow smarter. Today, we’re discussing: Why Ghanda made the switch from Magento to Shopify (and how Convert made it painless)How the team b...
- Broadcast on
- 11 Nov 2025
This episode appears to contain dynamically inserted ads. Transcript timestamps may be approximate.
In today’s exclusive episode, Ghanda Clothing’s CIO Silvan Baard joins Convert Digital’s Andrew Waite to share the real story behind their retail transformation. From ditching waiting-room checkouts to pioneering one of Shopify’s first custom Checkout Extensibility builds, this conversation is packed with lessons for every ecommerce leader looking to grow smarter.
Today, we’re discussing:
- Why Ghanda made the switch from Magento to Shopify (and how Convert made it painless)
- How the team built a headless Shopify experience before it was cool
- The automations that keep Ghanda’s lean team moving at scale
- Why checkout isn’t the end of the shopping journey, it’s the beginning
- The future of unified commerce: CDPs, POS, and camera-based in-store analytics
Connect with Silvan
Connect with Andrew
Explore Convert Digital
Subscribe to the Add To Cart newsletter
SMS us to Suggest a Guest
Connect with Nathan Bush
Join the Add To Cart Community
In today’s exclusive episode, Ghanda Clothing’s CIO Silvan Baard joins Convert Digital’s Andrew Waite to share the real story behind their retail transformation. From ditching waiting-room checkouts to pioneering one of Shopify’s first custom Checkout Extensibility builds, this conversation is packed with lessons for every ecommerce leader looking to grow smarter. Today, we’re discussing: Why Ghanda made the switch from Magento to Shopify (and how Convert made it painless)How the team b...