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More Than Paperwork: How To Treat IP As An Asset #562
When a product takes off, copycats are rarely far behind. The team behind memobottle learnt this early. Their slim, rectangular water bottle was designed to slip neatly into briefcases and handbags, instantly recognisable as their own. But uniqueness attracts attention from low-cost imitators. Today, Co-founder Jonathan Byrt explains how a manufacturing complexity became a quiet moat that kept poor-quality imitations at bay. In Today’s Playbook: How memobottle turned complex manufacturing int...
- Broadcast on
- 09 Oct 2025
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When a product takes off, copycats are rarely far behind. The team behind memobottle learnt this early. Their slim, rectangular water bottle was designed to slip neatly into briefcases and handbags, instantly recognisable as their own. But uniqueness attracts attention from low-cost imitators. Today, Co-founder Jonathan Byrt explains how a manufacturing complexity became a quiet moat that kept poor-quality imitations at bay.
In Today’s Playbook:
- How memobottle turned complex manufacturing into its best defence
- Why Quad Lock’s brand recognition outperforms any patent
- The operational moat behind Tinyme’s personalised production
- What Legalite’s Marianne Marchesi says about auditing hidden IP assets
- Why smart operators see IP not as paperwork, but as a foundation for growth
Connect with Jonathan & Jesse
Explore memobottle
memobottle’s main episode #545
Quad Lock episode #117
Tinyme episode #465
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When a product takes off, copycats are rarely far behind. The team behind memobottle learnt this early. Their slim, rectangular water bottle was designed to slip neatly into briefcases and handbags, instantly recognisable as their own. But uniqueness attracts attention from low-cost imitators. Today, Co-founder Jonathan Byrt explains how a manufacturing complexity became a quiet moat that kept poor-quality imitations at bay. In Today’s Playbook: How memobottle turned complex manufacturing int...