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How to Use AI For Deeper Customer Connection
AI gets thrown around as the answer to cutting costs and speeding things up. Michelle Reeves, Co-founder and CEO of Zipline AI, has a different take. “AI should never replace the relationship”, she says. “It should free us up to focus more on what really matters to customers”. In other words, the real opportunity isn’t to automate customers out of the picture: it’s to pull them in closer. In Today’s Playbook: How Zipline AI helps brands like Disney, Gucci and Hugo Boss use co-creation to boos...
- Broadcast on
- 02 Oct 2025
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AI gets thrown around as the answer to cutting costs and speeding things up. Michelle Reeves, Co-founder and CEO of Zipline AI, has a different take. “AI should never replace the relationship”, she says. “It should free us up to focus more on what really matters to customers”. In other words, the real opportunity isn’t to automate customers out of the picture: it’s to pull them in closer.
In Today’s Playbook:
- How Zipline AI helps brands like Disney, Gucci and Hugo Boss use co-creation to boost engagement
- Why Gen Z spends billions of hours creating digital products and what it means for brand loyalty
- How Pet Circle used semi-automation to turn a “dog on a diet” moment into customer care gold
- Why Good Pair Days built a Spotify-style recommendation engine for wine lovers
- The power of treating AI as a creative playground that secretly collects high-value customer data
Connect with Michelle
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Michelle’s main Episode #543
Pet Circle Episode #396
Good Pair Days Episode #423
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AI gets thrown around as the answer to cutting costs and speeding things up. Michelle Reeves, Co-founder and CEO of Zipline AI, has a different take. “AI should never replace the relationship”, she says. “It should free us up to focus more on what really matters to customers”. In other words, the real opportunity isn’t to automate customers out of the picture: it’s to pull them in closer. In Today’s Playbook: How Zipline AI helps brands like Disney, Gucci and Hugo Boss use co-creation to boos...