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Coffeez with Joe Shalaby

Brewing Purpose: How Seven Weeks Coffee Is Funding Life with Every Cup | Coffeez for Closers

Duration
33m
Broadcast on
31 Oct 2025
Audio Format
other

Joe sits down with Anton Krecic, founder and CEO of Seven Weeks Coffee — the faith-based brand turning your morning ritual into a mission.

After learning that pregnancy centers receive little support despite being the front line for life, Anton started Seven Weeks Coffee with a radical model: donate 10% of every sale to pro-life clinics nationwide. In just two years, his startup has given over $600,000, funding ultrasounds, mentorship, and real help for women in crisis — all through a simple cup of coffee.

We talk faith, entrepreneurship, stewardship, and the courage to build a business around conviction. Anton’s story proves that purpose doesn’t have to cost profit — it can multiply it.

If you’ve ever wondered how to live your values through business, this episode will light your fire.

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Now you're going to donate over a million dollars. Yeah, so actually, so you're giving 10% of gross. Yeah, 10% of gross sales. So this is a large portion of our profits. It can be upwards of 50% of our profits. We're still a for-profit company. We're still a profitable company. Welcome to another episode of coffees. Thank you so much, Anttopper, jumping on the show today. Joe, thanks for having me on. I appreciate you. You know, Anton, I love the concept of a mission-driven coffee company, a coffee company that does a lot more than just brew coffee, just provide coffee. Let me get just the reasoning model as to why you started a coffee company that's going to donate a significant portion of its profit to this cause. Yeah, so I mean, it's a few things that were happening in my life. Personally, and also did what was going on culturally in the economy. So it was right post-COVID, 2022 is when I had the late 21. So really, 2022 is our first year in business, but it was funny. It was actually two weeks after I got married. In September of 2021, I called my wife. I say I had this idea for a pro-life coffee company. I think it's going to be a great idea. She was definitely caught off guard. But really why it really hit me was I had a passion for coffee. I was working in the political movement. I kept seeing all these businesses, especially like corporate activism, especially on the left, this pushback on Bud Light, this pushback on Target, this idea that consumers, faith-based consumers, conservatives were being alienated where they spend money. They were giving money to brands that obviously didn't support their value. So I was like, I don't feel good about that. I don't like that. I want to help make a change in that environment. So I love coffee. I was very passionate about supporting the pro-life movement. And so I literally googled pro-life coffee and nothing came up. And it was the light bulb that sparked the whole idea similar to Black Rifle Coffee, this idea that you can have a mission and a purpose behind a coffee company, what they're doing in the Second Amendment space. But there was really no one doing it for Christians or in the pro-life space. So that's kind of the origins of it. And I worked in politics for a few years before that. So I had a lot of experience and non-profit fundraising, for profit-front and fundraising for candidates and PACs. And so that kind of led to the idea of it as well as like, what if you could provide a really good product and service to customers and actually make a difference with their money that they purchase from you? So instead of essentially what I did before, to raise money for a certain cause where people would donate,

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