Building a $2.5B Brokerage in 10 Months ft. Eddie Garcia & Mark Dimas (Realty of America) | Coffeez for Closers with Joe Shalaby
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In Ep 38, Joe sits down with Eddie Garcia (Founder & CEO) and Mark Dimas (President & Co-Founder) of Realty of America (ROA)—the fastest-growing brokerage in the nation, closing $2.5B and 7,000 homes in just 10 months.
From humble beginnings to national domination, Eddie and Mark break down how they built a real estate company that’s scaling 8x faster than eXp did in its early years—all without outside investors or debt. They share how faith, culture, and servant leadership became their growth engine, the importance of “belly-to-belly” relationship building in a digital world, and how they turned a dream into a national movement of over 2,300 agents across 17 states.
We talk legacy, leadership, culture, faith, and the future of real estate tech—plus how ROA plans to go public within 24 months with their own proprietary tech stack.
If you want to understand what it takes to build a billion-dollar company from pure grit, vision, and unity—this episode is a blueprint.
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Today we are sitting down with two future legends in the real estate space. They are going to take over so much national market share. Please welcome the founder and CEO of Roa as well as the president and co-founder. We got Eddie Garcia and Mark Demas in the house. Thank you guys for joining us. Welcome to another episode of coffees. Thank you so much. We appreciate it. Thank you for having us. Yeah, so guys, man, I've just been so impressed with what Roa is doing. But before we jump into what Roa has been doing, I would like to start the show off with what I ask everybody, which is what's your morning routine? Morning routine. Wake up. I don't eat breakfast or lunch. I spend a little bit of time with my son and get back, get straight to work, you know, look at my calendar and figure out what appointments I have, who I need to speak to about Realty of America, what agents I need to support, any meetings I have with Eddie in this support team. And that's how I get started. For me, it's like this morning woke up at 5 a.m. And then I spent the next two or three hours just reading, reading, consuming all the data I can consume. On average, I read maybe two or three hours a day and just kind of get my day going, get my brain going, and then I get to work. Love it. Now, what is it right now that you guys think is the biggest differentiating factor that's really allowing Realty of America to grab so much market share? I think for us is that there's never been a real estate company that has been built like ours. So, traditionally, real estate companies are either, you know, takes 15, 20, 25 years to really scale, or, you know, some big hedge fund comes in, starts buying lots of companies that takes years. For us, literally in 10 months, we have closed $2.5 billion, $7,000 property sold, onboarded over 2,300 agents, opened 17 states, paid out almost $3 million in rough shit to our agents. And I mean, in countless other things, right, build systems, build logo, build a business plan, et cetera, et cetera. So, to us, it was identifying seven founders that literally started from absolutely nothing. We all decided to put the egos to the side, come together, and build one national brokerage. Collectively, we have 170 years of real estate experience, and over $17 billion of closed business. Now, in this market, you got exp, you got real, you got all these random companies, and they all kind of offer the same thing. And I talked to you guys about the assessment, and you're like, "No, what we do is different." Now, what do you think is like, all these competitors, do you view them as true competitors? I think they're amazing companies, and I think you have to respect what they've done. They're trailblazers, especially EXP, coming in first and doing what they've done. Real broker came in second and kind of did things different. I think for us, the experience, right, if you look at what they did in their first two years, you can't compare it to what we've done in 10 months. You look at what they've done in five years from an inception to what we've done in 10 months, you can't compare it. We're growing right now, probably 8X faster than what EXP was doing in his first five, seven, eight years. And as thanks to a man like him, I mean, he was the first person I spoke to. Mark Demis, number one real trend, the Wall Street Journal, number one real trend, the Real Trends 2022. He sold 3,200 houses, 971 million. You're in the real estate business. You understand that a typical agent closes maybe 7, 8 deals a year. 70% of agents last year closed zero transactions. How do you find someone that's human that does 3,200 closings with a team with a team of 15 agents. He doesn't have 500 agents, team of 15. He's like the US Navy SEALs. So when I when I had division of growing real team America, I said, you know what, this dream is so big. And I was about to retire. So for me to hold off on retirement, you know, at 40, my goal is to camera retire. I've done very well for myself. I'm gonna get married, have a family. And then I had this vision. I said, okay, well, this vision is this big. I'm gonna fly to Houston. I'm gonna talk to him. And if he says no, it'll be the greatest news, because I get a chance to go retire in Jacksonville, Wyoming, and just live on a little mountain, you know, a little mountain home. But he said yes. And now I'm 40 years old, about to turn 41. I'm out here in San Diego. No, we're close to retiring. No, no, we're close to retiring. You know,
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