The Learning Leader Show With Ryan Hawk - 605: Seth Godin - How To Be Remarkable, Create a Strategy, Build a Tribe, Develop Taste, Lead Others, & Leave a Dent in The World

Duration: 53m
Broadcast on: 20 Oct 2024
Audio Format: other

The Learning Leader Show With Ryan Hawk

Full show notes at www.LearningLeader.com

My books:

Welcome to Management - https://amzn.to/3XWyZAH

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The Score That Matters - https://amzn.to/3zPub7Z

Seth Godin is the author of 21 international bestsellers that have changed the way people think about work and art. They have been translated into 38 languages. His breakthrough books include Purple Cow, Tribes, The Dip, Linchpin, and his latest book is called This is Strategy. He writes one of the most popular daily blogs in the world and has given 5 TED talks. He is the founder of the altMBA, and the former VP of Direct Marketing at Yahoo!

Notes:

"If you want word of mouth, you have to create something remarkable, and that means it's worthy of remark."
The elegant path is the most useful way forward. "My neighbor is a barefoot runner. He glides without apparent effort." Elegance is simplicity, efficiency, and effectiveness.
Dorothy and Her Crew. How did Dorothy persuade the Lion, Tin Man, and Scarecrow to join her on the trip to see the Wizard? Did she make a case about how much she missed home? No. She created the conditions where the others could get what they wanted by joining her.
Seeing Strategy Clearly. Strategy is a flexible plan that guides us as we seek to create a change. It helps us make decisions over time while working within a system.
Low-Hanging Fruit Isn't. It's all been picked. The easy, direct, obvious paths are unlikely to get you the results you're working so hard to obtain. In fact, these paths are probably a trap.
Seth, at one point, got 800 rejection letters. Have to keep going...
"I wouldn't call Steve Ballmer a good leader."
An example of Seth making a difference... He went to Kenya and talked with 60 people who started a book club based on his book Linchpin. "They decided to be leaders."
Make decisions in the moment:
- Examine the issue
- Get feedback
- Look for patterns
"Taste is knowing what the market wants before it knows it."
Rick Rubin
- Reality distortion field
- Johnny Cash
- "What do you think?"
"Objections are your friends."
What are the commonalities among leaders with whom Seth has worked and who have sustained excellence? They are all different, but the one thing they have in common is they all have chosen to be leaders. And that means that they are here to make a change happen.
Management doesn't just exist. It was invented. When you race to the bottom, You see people as resources, not as people.
Questions That Lead To Strategies. 84 questions. They'll force you to think through your strategy. By answering them, you'll be better prepared to make a difference… And make a ruckus. Some of them: Who is this project for? What is my timeline? What systems would need to change for my project to succeed? Where will I cause tension? What resistance should I anticipate? Where is the empathy? What asset would transform my project? What can I learn from comparable projects? Is the change I'm making contagious? Can I make it easier for others to decide? How can I design for network effects? What are common objections I expect to encounter?

If you look at famous, famous leaders, they have nothing in common. Except this. What they have in common is they're here to make a change happen. If you want word of mouth, you have to create something remarkable. The author's job is to sell the first 10,000 copies of the book. After that, the book's job is to sell the rest. When they ask you to audition for Shark Tank, you say no. Did that happen? Yeah. Wow. I said to the Shark Tank guys. Your latest work is on strategy. I don't think most people have a strategy. Pause for a minute and understand that strategy changes everything. Welcome to The Learning Leaders Show presented by Insight Global. I am your host, Ryan Hawk. Thank you so much for being your tech Hawk, 266866 to become part of Mindful Monday. You, along with tens of thousands of other learning leaders from all over the world, will receive a carefully curated email from me each Monday morning to help you start your week off right. You'll also receive details about how our book, The Score That Matters, will help you become a more effective leader. Hawk through 66866 now on to tonight's featured leader, a special one, The Great. The legendary Seth Godin is back author of 21 international bestsellers that have changed the way people think about work and art. His breakthrough books include Purple Cow, Tribes, The Dip, Lynchpin, and his latest is called This Is Strategy. Seth also writes one of the most popular daily blogs in the world and has given five TED talks. He's the founder of the Alt-MBA in the former VP of Direct Marketing at Yahoo. During this conversation we discuss how you can create something that's remarkable. Then how to strategically build your who. That's the people you go to for advice and feedback and how do you block out the rest. In the importance of a "always becoming" mindset, then Seth shares a number of prompts and questions to help you get more clarity as a leader. This one is so good, ladies and gentlemen, please enjoy my conversation with The Great Seth Godin. Seth welcome back to The Learning Leader Show, it is so good to see you man. What a treat, what a treat, it's always a pleasure to talk to you. I remember talking with James Clear before he published Atomic Habits and he actually quoted you when he was talking about what he hoped for the book, which is crazy to think about since it's now sold like 15 million plus copies. But anyway, he said, if you want to get word of mouth, which we all do, right, we want word of mouth marking, it's so powerful, but if you want word of mouth, you have to create something remarkable, and that means, and this comes from you, it's worthy of remark. Can you tell me more what it means to make something that's worthy of remark? Yeah, a lot of people don't understand the core concept of purple cow, and it's this. Remarkable is in a hack, it's not a gimmick. Remarkable is simply a service that you offer to someone who is looking to increase their status or their affiliation, and will use your idea to do so.

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