The Learning Leader Show With Ryan Hawk - 598: Sam Parr (Founder of The Hustle) - Living By a Mantra, Thinking Big, Growing (and Selling) a Media Company, Persuading Others, Becoming a World-Class Writer, Working The Cold Email Muscle, and Pursuing Excellence

Duration: 1h 4m
Broadcast on: 01 Sep 2024
Audio Format: other

Full Show notes at www.LearningLeader.com

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The Learning Leader Show With Ryan Hawk

Ep # 598: Sam Parr

Notes

Sam's mantra (which he has tattooed on his thigh): "Bold. Fast. Fun." It's really hard to beat someone who moves fast, takes risks, and has fun doing it.
Think big, but you have to get started. We see Hustle Con and the 2,500 people and think that's just how it always was. It started as a small book club, then a small event that made a little money... And YEARS later it's HustleCon which helped launch The Hustle, which then eventually sold for 10's of millions. We have to get started and keep going.
The most important skill set (according to Sam) is the ability to convince people of something. Persuading others. You have to believe in it yourself, be a clear thinker, and know how to communicate that to others to make them believe in it too. This skill will help you accomplish a lot.
Writing – Write like you talk. Writing clarifies your thinking…
Think in headlines – Thinking in headlines will make you a clearer thinker. It will help you see how an idea should be framed, identify different ways to tell your story, and show you the soul of your topic.
Back against the wall - "I firmly believe in putting my back against the wall." Deadlines, pressure, and harsh goals will pull out the best from you.
Copy by Hand – Sam copied the best sales letters of all time by hand. Let the writing you admire pass through your fingers. This method is called copywork.
What Sam learned backstage at his events with rich people/CEOs - "They weren't smarter than me." We're all just figuring it out as we go.: "
Cold emails -- Work that muscle. AirBnB cold email story:
- "I cold emailed this guy named Brian. And he had a company called Air Bed and Breakfast. I said, 'Hey, this sounds like a cool thing. I want to interview. I think I can help make it better by doing a few things.' And they said, 'Are you in the Bay Area?' 'Yeah, yeah, yeah, I'm there.' And he said, 'Alright, great. Come to the office on Monday.' So I booked the flight and I flew out and got an interview there. That's how I got introduced to startups. And then I eventually moved to San Francisco."
Sports - Love them because they are objective. The time doesn't lie. Same with business. The numbers don't lie.
- You know you're going to feel pain (before running a 400m), but you do it anyway and push through it. That's what makes them great.
How to raise tough kids? "I'm scared. I think about this all the time. Will need to remove the things that make my life easy like all the service providers have now."
Hiring - Freaks, weirdos. The others. Want people passionate about something. Anything. Bottom 4th of the resume.
- Be skilled at something, not a generalist.
- Writing/communication - No typos. Clear writing = clear thinking. We want clear thinkers. Especially for leadership roles.
Fame - "I don't want that anymore, but I still want to be taken seriously by the big boys. I'm still insecure about building something other than a media company."
Advice: "Be a fucking animal." Don't let anything stop you.
Excellence - "Like your shit. Enjoy it. Must have endurance. Be like a cockroach and stay alive. Survive. Don't quit. Don't be vanilla. Do dope shit."

I believe in being bold and I believe in having fun. People move too slow. - What's your mindset when it comes to thinking like expansive and big and the potential that's out there? - I actually criticize myself for not thinking big enough. I just think that like huge successes are normal in my life. And I believe I can do pretty much anything I want. I know that the process is real. - What's your mentality when it comes to writing and thinking in headlines? - We're all persuading people to do things. And I think that it's like the most important skill set on earth. I like to box now, so I go to like boxing, we'll fight. And like there's times in the morning that I get my ass kicked. It's like this business decision or this career related decision, that's nothing. I just got my ass kicked and I'm all right. And that's kind of like a really freeing feeling. You really gotta like your shit. You gotta like doing it. The key to getting a badass job or degrading to be cool is to be a fucking animal.

- Jim Collins told me on episode number 216 that the single greatest determining factor in my long-term success or failure would be my who. Who I chose to surround myself with. And that conversation has had a huge impact on how I've designed my business. And one of the most important services that I provide is my learning leaders circle. And I open up applications one time per year. And that time is now at learningleaderscircle.com is where you can apply. Now this is the most inefficient element of my business because I personally read every application and I personally choose who will go on to the next round and then who will ultimately be one of the 12 people to be in my next learning leaders circle. And I only do it one time per year and that time is now. If you are intentional about surrounding yourself with others who will push you, challenge you, make you think differently. If you're willing to self-reflect and do some work, this could be for you. And you can apply at learningleaderscircle.com. We meet once per month on Zoom and then we meet one time per year in person for our leadership retreat for members of my learning leaders circle. So if you'd like to apply,

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