The Learning Leader Show With Ryan Hawk - 379 - Jack Butcher - How To Visualize Value

Duration: 1h 6m
Broadcast on: 16 Aug 2020
Audio Format: other

The Learning Leader Show With Ryan Hawk

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Full show notes at www.LearningLeader.com

#379: Jack Butcher - Founder of Visualize Value

Notes:

Excellence:
- Humility - "People who don't think they're very good."
  - The willingness to "put yourself in situations where you don't have a clue."
- No Plateau - Need to put yourself in scenarios where you are inexperienced... To learn and build resilience.
Why Jack shoots "one take" videos and doesn't edit --There is a focus on "getting things out there." Ship it. Publish. Take action.
- "The ability to publish is prioritized."
- You can build a bond with a teacher through their authenticity.
Create and share what you're building in real time... People want to go on that journey with you (when it's real)
How Jack has built such a high level of confidence in himself -- Had a great mentor who was a polymath.
- It was six months into being a designer... Jack was preparing to show some of his work. He framed it as "I'm not sure if this is any good..." His mentor told him, "Never discount what you're doing prior to showing it to them." Frame it right. KNOW YOUR WORK. Own the full interaction of your story. Explain how you got the answer. DO the necessary work to understand it at its fundamental level.
- Think as if you are going to defend your work as you present it -- "What would the worst critic say about this work?" How would I respond to that? Do your research and be prepared. That's how confidence is built. Be consciously competent about your work.
Visualize Value -- Jack is a designer by trade. He has built his skills based on his previous decade working with some of the world's largest brands.
- He most enjoyed the strategic component of the process -- The articulation of the strategy through the use of compelling visual images.
- Think: How can I make this argument more visual?
- He helps businesses understand their value proposition
  - He takes the same principle to consumers now with Visualize Value
Leadership Development - Understand the individual components to transformation
- Curriculum - Organize it to a sequence of principles that build on one another.
- Share myths - What's incorrect
- Don't skip the foundation
- Share the problem - Don't just focus on the symptom
  - Prescriptions can mask the symptom
- Help with transformation -- "Debug the code"
"Excellence is the gradual result of always striving to do better." - Pat Riley
As a leader, it's important to constantly set a new baseline.
Consistency - "We're bad at understanding the compounding function."
Resistance - Progress is a force you're pushing against. Your ability to continually push forward against the resistance is critical in your long term success.
Sales - There's no scenario where sales isn't important.
- Sales is always a component to what you're doing whether you like it or not.

A lot of the practice that I put in earlier in my career is kind of owning a full iteration of that story. So if someone asks you a question, you could answer at every level. It's like just similar to the, you know, when you're back in school and it's like, show your work, don't just show up with the answer, like explain how you got there. I think everybody who produces anything of value can do that work, it's just a lot of us are kind of trained not to do it. So I think kind of stripping back from what you're presenting or what you're selling and kind of understanding the things that fit together to make it possible are the things that inform it, knowing all of that stuff. I think that gives you like an incredible amount of confidence that you can defend anything you're presenting. Are you looking to go beyond simply passively learning via podcast and books? Are you looking to level up your leadership and take a more proactive approach? If so, the Learning Leader Academy may be for you. It's been designed to not only provide you with online training videos, in fact, I filmed 30 of them sitting side by side with my dad covering a wide variety of leadership topics. In addition to that, we created a playbook, a manual to put into practice to help you become a more effective leader, but the Learning Leader Academy also gives you the opportunity to interact with an active community of leaders with growth oriented mindsets. The video lessons serve as a framework to stimulate discussion amongst our community of thoughtful and intentional leaders helping each other grow into the kind of leader that inspires others to follow. If this sounds interesting to you, go to ryanhalk.me. That's ryanhalk.me for more details about the Learning Leader Academy. Welcome to the Learning Leader Show presented by Rixie and Meyer. I am Ryan Hawk. Thank you so much for being here, techs, learners to 442-222 in order to join tens of thousands of Learning Leaders from all over the world, receive mindful Monday updates. What I'm reading, writing, watching, thinking about. Also give you more details about how my book, Welcome to Management, will help you become a more effective leader, techs, learners to 442-222. On tonight's featured leader, the great Jack Butcher. For 10 years, he worked in corporate advertising in New York City, but he noted how very little time was actually spent clarifying and articulating the value of specialized businesses, and that is what Jack is a master at. So, for the past two years, he's been building visualized value, and we discussed the process of that build and how it's personally benefited me. Few of the other topics we got into, his process for building confidence and competence, and how you can do this as well, and then why it's beneficial for leaders to learn in public mistakes and all a fascinating story he told about this, and then live sketches. I gave Jack a quote that is very meaningful to me, and then he pulled out his sketchboard electronically. This may be a fun one for you to watch on YouTube, so you can actually see him turning the words into the visual representation that he creates out of thin air. It's absolutely fascinating. It's still good on audio because you get to hear him describe his thought process as he's turning my words into a picture, but it's really interesting, unlike anything we've ever done before, but I really think you're going to like it. Ladies and gentlemen, it's Jack Butcher.

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