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AI Search Rewards the Boring Work. Ecommerce SEO, Collection Pages and AEO with StudioHawk | #670

They found 30+ new collection pages hiding in their own product data. Charbel Raffoul from StudioHawk and Luke Rainsbury from Cooper & Co. turned an SEO and AI-search program into +125% organic revenue and more than 10x AI-referred sessions. This one gets properly nerdy on how search actually works now. In this episode: Collection pages - the biggest, most-missed SEO win, and what a good one looks like nowDigital PR - how a first-home-buyer suburbs study built brand authority and AI visib...
Broadcast on
06 Oct 2026

They found 30+ new collection pages hiding in their own product data.

Charbel Raffoul from StudioHawk and Luke Rainsbury from Cooper & Co. turned an SEO and AI-search program into +125% organic revenue and more than 10x AI-referred sessions. This one gets properly nerdy on how search actually works now.

In this episode:

  • Collection pages - the biggest, most-missed SEO win, and what a good one looks like now
  • Digital PR - how a first-home-buyer suburbs study built brand authority and AI visibility
  • The AI shopper - why they buy differently, and what to put on your product page

Connect with Charbel Raffoul | Explore StudioHawk | Connect with Luke Rainsbury | Explore Cooper & Co.


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They found 30+ new collection pages hiding in their own product data. Charbel Raffoul from StudioHawk and Luke Rainsbury from Cooper & Co. turned an SEO and AI-search program into +125% organic revenue and more than 10x AI-referred sessions. This one gets properly nerdy on how search actually works now. In this episode: Collection pages - the biggest, most-missed SEO win, and what a good one looks like nowDigital PR - how a first-home-buyer suburbs study built brand authority and AI visib...