An annual theme can help you in planning your marketing, making it fun, and getting people bought into a bigger cause.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes

• “Word” for the year trend
• Transitioning from a word of the year to a theme
• How a theme can be helpful to your business
• Can help with decision making
• Can guide/direct/assist your messaging
• It pulls the team together in a common synergy for what’s to come
• Creates excitement and anticipation
• How we came up with our theme for the upcoming year
• EOS
• Annual Marketing Planning Day
• We looked at our goals for the year
• Goals drove you - listed/brainstormed words that we thought about for what we want to do for the year
• Keep/Kill/Combine those words
• Prioritize and pick!

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