ArchiveFM

Remarkable Results Radio Podcast

Car Count Isn't Your Problem - The Auto Repair Marketing Podcast

Today our guest is Chris Cotton, owner of AutoFix Auto Repair Coaching, and also the host of The Weekly Blitz with Chris Cotton - which is also part of Aftermarket Radio NetworkMost often when a shop owner starts seeking out marketing options they’re doing it because they perceive they have a car-count problem. There are certainly cases where that is true, but there’s more to revenue than car count. In fact, there’s much more to the success of a shop than revenue. Revenue definitely solves a lot of problems, but let’s talk today about some other ways to make your shop more successful.Talking Points
  • Average repair order and profit margin need to be optimized before you try to fix a broken business with marketing.
  • What is your average estimate?
  • Your job as the shop owner is to drive processes and procedures.
  • Good marketing isn’t cheap and will not provide a return if you’re not maximizing the cars you already have.

Lagniappe (Books, Links, Other Podcasts, etc)
How To Get In Touch with ChrisWebsite - https://autoshopcoaching.com Email - [email protected] Phone - (580) 491-3519How To Get In Touch with Kim and Brian WalkerGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Thanks to our partner, RepairPal. Visit the Web HERE
Broadcast on
28 Dec 2022
Today our guest is Chris Cotton, owner of AutoFix Auto Repair Coaching, and also the host of The Weekly Blitz with Chris Cotton - which is also part of Aftermarket Radio NetworkMost often when a shop owner starts seeking out marketing options they’re doing it because they perceive they have a car-count problem. There are certainly cases where that is true, but there’s more to revenue than car count. In fact, there’s much more to the success of a shop than revenue. Revenue definitely solves a lot of problems, but let’s talk today about some other ways to make your shop more successful.Talking Points
  • Average repair order and profit margin need to be optimized before you try to fix a broken business with marketing.
  • What is your average estimate?
  • Your job as the shop owner is to drive processes and procedures.
  • Good marketing isn’t cheap and will not provide a return if you’re not maximizing the cars you already have.

Lagniappe (Books, Links, Other Podcasts, etc)
How To Get In Touch with ChrisWebsite - https://autoshopcoaching.com Email - [email protected] Phone - (580) 491-3519How To Get In Touch with Kim and Brian WalkerGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Thanks to our partner, RepairPal. Visit the Web HERE