Hey friends! Welcome to our newest episode of the Auto Repair Marketing Podcast. When working with higher-performing shops, they aren’t always looking for more cars. We very often hear that they’re looking to attract higher-quality clients. But how do you do that with your marketing? We answer that question in this episode of The Auto Repair Marketing Podcast.Talking PointsHigher quality marketingYour marketing needs to reflect that you are a high-end shopThe overall brand itselfCommunity perceptionBrand style guideKnow like trust (going to record an episode on this)Concierge-like customer serviceAppearance mattersAppearance of the staffWaiting areaBathroomThe inside of the shopParking lot - (this is where they come to die)  Outside of the buildingAsk your best clients to refer their friendsPrice out the lower-end clientsLagniappe (Books, Links, Other Podcasts, etc)EPISODE: 021 – Can Company Culture Have Anything To Do With Marketing?EPISODE: 012 – Relationships Matter; Because Nobody’s PerfectEPISODE: 011 – Is It Customer Service Or Is It Marketing?EPISODE: 009 – What’s Your Story? Talking Video With Patrick EganEPISODE: 004 – Does Your Community REALLY Know You?How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Thanks to our partner, RepairPal. Visit the Web HERE